Daly updates!
- Founder Alex in PRINT mag, The Creative Bloq & The Malin Journal
- Our latest CoT: Does branding have a place in early stage VC?🍒
- We launched a venture studio & angel fund, Orchard Street!!
- We wrote about our Daly-fied 4DWW in Fast Co :)
- Daly is an Inc.’s Best Workplace 🏆
- Daly landed The PR Net 100 list!
- The Brand Identity highlights how Daly is reinventing PR
- You heard it here: PR is dead, comms+ forever ✨
- Check out our Q2 2025 playlist 🎷
An unconventional comms+ agency for exceptional companies at the intersection of culture + community.
Approach
We have four core values that guide everything we do.
Intimacy
To us, it’s personal. Whether you’re a client, a journalist, or part of the Daly team, we spend time getting to the heart of who you are. It’s how we find genuine connections between our clients and the communities and conversations they belong in.
Urgency
We hustle as hard as our clients to reach our collective goals—but never at the expense of being thorough, considered, and thoughtful in our work, and with each other.
Transparency
Whether it’s with a client, journalist, or audience, we do everything with an eye towards clear communication and true transparency. It’s where the most powerful stories, ideas, and relationships are born.
Pivoting
Knowing when and how to pivot is the secret to our comms success. We constantly develop new angles, stories, and communities to talk to—plus new ways to talk to them.
Services
We reach far beyond the standard PR playbook to make a sustained impact (plus, some magic) with our clients.
Comms
Launch strategy
Always-on PR
Expert positioning
Affiliate support
Media training
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Influencers
Branding
Activation strategy
Social listening
Partnerships
Socials consultation
Newsletter strategy
Brand positioning
Messaging
Crisis comms
Pro-bono consulting
Smoke and mirrors approach
Deliverables-driven transparency
One big media blast
Personalized press pitches
Trendy copywriting
Long-lasting messaging
Recycled influencer lists
Researched, engaged partners
Waits for news cycles
Creates newsworthy moments
Blitz of excitement
Unstoppable momentum
Team
Our team comes from a wide range of professional backgrounds including film, crowdfunding, publishing, social media, and journalism—which means we understand what makes a good story, a good pitch, and good comms. And in today’s world of saturated media, that makes all the difference.
Culture
Every agency talks about valuing their company culture. We’ve actually prioritized creating a great one.
As a culture-first consultancy, the diverse perspectives and lived experiences of our team are what allow our clients to succeed. So, we do everything in our power to make Daly a place where remarkable people genuinely love to work. This includes investing in sustainability workshops, anti-racism training, social impact consultations, and highly considered benefits.
We are building Team Daly through a commitment to effective transparency, communication, and empathy. It’s how we deliver our best possible work for clients—and find balance, fulfillment, and room to thrive while we’re at it.
What this means in practice:
- Competitive, industry-tracked salaries
- Shortened, 32-hour work week
- Profit-sharing (employees make money tracked to the company’s success)
- Annual well-being stipends
- 100% coverage of professional development courses
- An annual full-company retreat
- One “work from any time zone” week of the year
- Robust time off, culture-forward holidays & quarterly flex PTO days
- A fully remote and fully unified team
- Medical, dental & vision benefits
If you’re interested in coming aboard, say hello at join@daly.nyc
Select Clients
We work across categories—with legacy brands, bold newcomers, and everything in between—to turn consumers into true believers. Peek some of our past + present clients here.
“There’s no better agency to work with than Daly, period. If you are looking for a 360 strategy, you won’t find a smarter group than them.”
–Stacy London, Menopause Activist
“Working with Daly has enabled us to shine a brighter spotlight on so many writers and creators. They’re smart, creative, and great partners to our in-house team on both strategy and execution.”
–Helen Tobin, Head of Communications, Substack
“Daly are dependable and creative, an all around joy to work with, and have always felt like a natural extension of my in-house team.”
–Amy Williams, Former Global Communications Manager, Tinder
“Working with Daly has been a perfect example of a true partnership, and their expertise has already made such an impact on our brand.”
–Aleah Feuerborn, PR & Influencer Manager, OLLY
“Everyone knows the old ways of doing PR aren’t working. Only a few know what the future might hold. Daly is leading the way.”
–Michael Bierut, Partner, Pentagram
Select Client Clips
“She made the safest place on the internet”
Substack
“This enlightened way of thinking is what makes Pentagram such a special place”
Pentagram
“A fun brand by a serious building”
Brooklyn Museum
“You can listen to it anywhere”
Quinn
“The popular lifestyle blogger built a community”
Substack
“I wanted to dig in and see how to change the narrative”
For Them
“The new sofa concept was conceived using AI”
SPACE10
“They have sparked a social phenomenon”
Found
“One of the — if not the — coziest, never-want-to-get-up kind of couches I’ve experienced in my life”
Homebody
“It’s a beautiful thing when two companies share the same DNA”
Upworthy
“Drew Barrymore shares her must-haves”
OLLY
“How to keep your edge as you leave your wunderkind era”
Sharp Type
“Cannondale joins the electric cargo bike party”
Cannondale
“Then came a breakthrough”
SPACE10
“A 10-mile linear park connecting some of the most vibrant neighborhoods in Miami”
The Underline
“An online community that’s garnered 4,500 people on the waitlist”
Girls’ Night In
“How the pandemic has changed dating … for the better”
Tinder
“Data, humanity, shaking hands”
Pentagram
“Wine trends you’ll be seeing everywhere”
SommSelect
“OLLY wants users to stress less”
OLLY
“Meet the guys turning graphic design manuals into blockbusters”
Standards Manual
“Say goodbye to useless brand guidelines”
Standards
“Sparking joy is at the heart of everything this bakery does”
Ovenly
“Why this vanilla is loved by Michelin-starred chefs”
Heilala
“Luxury shoppers are hitting Substack before adding to cart”
Substack
“A budget-friendly sommelier experience”
SommSelect
“One of the first brands to stoke the upcycling craze”
Freitag
“Order a six-pack of wines hand-picked by the master somm himself”
SommSelect
“Otis, a purveyor of cultural assets”
Otis
“Therapy’s new look”
Two Chairs
+ show six more
Results
Leaning into the power of new media, Daly forged a partnership between Found and buzzy business-meets-culture newsletter Feed Me, launching a 4-part series anchored by a Daly-designed survey. The survey pulled in 1k+ responses and generated proprietary press-ready data. It culminated in a Guest Lecture with spokesperson Dr. Rekha Kumar, driving 100k+ views, 300+ comments, and 200+ high-intent clicks. The instant response from investors, earned media opps like INC, and industry voices, cemented Found as a credible leader in the GLP-1 conversation.
Substack came to Daly with a clear brief: make its fashion and lifestyle community impossible to ignore. One press strategy involved spotlighting Cup of Jo‘s Joanna Goddard as part of a larger trend of editors migrating to the platform. The result: a WSJ Off Duty exclusive, features in The Cut and Elle, and brand coverage in Glossy (“the new Instagram”), Vogue Business (“a safe haven for trusted recommendations”), and The Washington Post (“a new hub for style”). From platform to cultural destination.
Tinder tapped Daly to evolve the conversation around modern dating—moving beyond its “hook-up app” reputation to highlight connection, authenticity, and growth. We made headway with top coverage in TODAY, The Washington Post, and NBC News—but the crowning moment (during the pandemic no-less) was a feature in The Cut’s by Allison Davis with the headline: “Go ahead, reinstall Tinder in self-isolation.” Mic drop!
In an end-of-year press recap, FREITAG (who work with 12 PR agencies worldwide) noted that while Daly’s U.S. coverage made up just 3% of total press, the caliber of outlets like Fast Company, Vogue, The Verge, Monocle, i-D, and Wired drove significantly deeper engagement than higher-volume markets. Proof that smart storytelling travels farther than noise.
Cherry on Top
Business, but make it sweet 🍒
Cherry on Top is our monthly Substack exploring the ins and outs of everything modern businesses need to truly shine.
Written in the combined voices of Alex and Ally, with brilliant guest contributors’ ~hot takes~ sprinkled in, the newsletter dives into the mission-driven sweet spot shared by our two companies: Orchard Street, a venture studio & angel fund, and Daly.
Through each issue, we explore topics dedicated to helping founders, managers, and leaders across the spectrum get the best ideas out into the world through standout operations, comms, and culture-building.