Alex Daly is the founder of Daly and known as the industry’s “Crowdsourceress.” Alex started her career at New York and WSJ magazines, before transitioning into the documentary film and then crowdfunding space, where she launched groundbreaking campaigns for Oscar-winning filmmakers, MIT Media Lab inventors, Pentagram partners, Neil Young, Joan Didion, and the musical sensation TLC with her first company, Vann Alexandra.

After hundreds of successful campaigns, clients began asking for support for their ongoing PR efforts, and Alex founded Daly—a marketing and comms consultancy. Having been referred to in the press as a “guru,” “whiz” and “wunderkind” who has “an innate understanding of what motivates people” Alex has managed comms for clients ranging from the best designers on the planet to women making significant impact in the world. At the heart of her work, Alex believes in creating intimate relationships with her clients to tell their untold stories.

In 2017, Alex authored her first book, The Crowdsourceress, published by Hachette. She is a member of the Forbes 30 Under 30 class of 2016, and a frequent speaker at festivals and events for designers, innovators, women entrepreneurs, and big thinkers. Originally from Miami, Alex holds degrees in Spanish, Philosophy Honors, and Film from Vanderbilt University.

Ally Bruschi is passionate about creating powerful, well-crafted messages for the companies, products, and people that inspire her. At Daly, Ally has secured print features for clients in The New York Times, Bon Appétit, New York Magazine, The New York Post, San Francisco Chronicle, and Outside Magazine, as well as a range of digital placements in publications like Forbes, Quartz, Bustle, mindbodygreen, Food & Wine, and The Strategist—all the while leading a growing team for Daly’s comms arm.

Before joining Daly, Ally worked as a book publicist at Penguin Random House, where she led national publicity campaigns for acclaimed authors in the health, wellness, food, psychology, and business space including the Dalai Lama, Brené Brown, Seamus Mullen, and Amanda Chantal Bacon. Ally has always been obsessed with nailing just the right message about her clients. As a New York Times Magazine article put it, her press pitch “managed to concentrate the zeitgeist of contemporary female celebrity into its purest form.”

Ally has previously contributed to Bustle, Plated, The Daily Meal, and Borgen Magazine; has been featured in Girls’ Night In; and has spoken on panels for Her Campus. She received her Bachelor’s degree in Political Science from Kenyon College.

Bec Speakman is an experienced manager with an international perspective. Before joining Daly, Bec worked in film and television production in Australia on notable projects including Amazon’s Picnic at Hanging Rock, the BBC’s The Cry, and the feature film Relic. At award-winning production company Carver Films, she managed the company’s film and television slates—supporting filmmakers, networks, and financiers from conception to delivery.

At Daly, Bec has worked on a number of successful crowdfunding campaigns for brands including furniture and design brand Dims, Waris Ahluwalia’s botanical company House of Waris, and New Zealand-based Heilala, the latter of which became the most funded vanilla project in Kickstarter’s history. Using her skills, she led the creation of a robust crowdfunding how-to guide for a Zurich venture capital firm launching a new crowdsourcing site for Middle East-based entrepreneurs. In addition to her crowdfunding work, Bec spearheads Daly’s company and account operations, creating cohesive and efficient workflows and systems. She also leads Daly’s events arm, strategizing and executing activations for clients including Heilala and Canadian furniture company EQ3.

Bec received her Bachelor’s degree in Media Production from the University of Technology, Sydney, and is certified in Australian Sign Language.

Hailey Murphy is a seasoned communications strategist with experience working across breaking news, product launches, consumer communications, and beyond. She is an expert in finding a creative way to tell any story, and has a keen eye for identifying the latest trends across industries. She has wide-ranging relationships from traditional print and online media to podcasts, social, and partnerships.

Prior to Daly, Hailey worked at Zola, leading daily press efforts and driving coverage across lifestyle, home, relationship, travel, technology, and business verticals. She also led the company’s event planning strategy, including events at their 5th Avenue pop up store and Townhouse. Prior, Hailey worked on the News & Lifestyle team at Time Inc., organizing press outreach for titles like TIME, Fortune, Real Simple, and Health. She also coordinated press efforts for major events such as the TIME 100 and Fortune’s Most Powerful Women Summit.

Hailey received her Bachelor’s Degree in American Studies and Journalism from George Washington University.

Caitlin Shannon is an experienced storyteller, who takes a socially-conscious and research-driven approach to creating meaningful relationships between people and brands. After getting her start in film production in Copenhagen, Caitlin’s career has taken her to three continents and multiple industries. At Daly, Caitlin is responsible for strategizing brand messaging, social media marketing, crowdfunding, and partnerships.

Prior to Daly, Caitlin worked with a variety of established and up-and-coming brands across retail, hospitality, publishing, design, and in both the public and private sector—including Aesop, the Australian Federal Government, Henrik Vibskov, Pause Fest, tokyobike, and Assemble— one of Australia’s leading affordable housing developers. At Assemble, she was responsible for maintaining the brand identity and messaging across the publishing and advocacy division, marketing and community departments.

Caitlin holds a Bachelor’s degree in Communications, Advertising from the Royal Melbourne Institute of Technology (RMIT) University, and her video work has been published in notable publications such as Design Boom, Coeval, and Fashion Journal and The Age Newspaper in Australia.

Kelly Masuda is passionate about creating genuine connections between brands and consumers through strategic storytelling across social media platforms. She’s an expert at forging authentic influencer partnerships, and in crafting and sourcing impactful content, and believes that a brand’s visual presence is its most powerful messaging tool.

Prior to Daly, Kelly led influencer and social media marketing efforts for brands in the lifestyle, hospitality, and food and beverage spaces for a number of leading partners, including Marriott Hotel properties, Reebok, USAA, and Dick’s Sporting Goods. She has also strategized and coordinated influencer brand trips and events for campaigns, product launches, and new property openings.

Kelly received her Bachelor’s Degree in Print and Digital Journalism from the University of Southern California.

Will Kim is passionate about utilizing new social media platforms to share important stories and messages with the public. At Daly, Will provides strategic support across brand and influencer partnerships and has secured brand-aligned social coverage for a number of clients, such as The Garage Learning and EQUO. Will also works across Daly’s crowdfunding campaigns, assisting with creative rewards strategy, social media campaigns, and press and influencer research.

Prior to Daly, Will interned at NBC and Viacom, where he worked in the analytics and tech department, gaining extensive knowledge in media research and analysis. Stemming from this experience, Will is experienced in assessing clients’ needs and finding the best sources and partners fit for them.

Will received his Bachelor’s degree in Media, Culture, and Communication from New York University.

Isabelle Rea has always been obsessed with how and why we tell stories. At Daly, she supports the Comms team in research, pitching, and strategy.

Prior to Daly, Isabelle interned in a variety of creative fields. She worked as an editorial assistant at Cabinet Magazine, supporting the editorial team in the preparation of the magazine and website, and conducting conceptual research for future issues. Isabelle also compiled research for the development of in-house projects at Wild Yak, a film and theatre production company, where she additionally worked on the production and management of West-End theatre shows.

She graduated from Brown University with a Bachelor’s degree in English and Modern Culture and Media.