Alex Daly is the founder of Daly and known as the industry’s “Crowdsourceress.” Alex started her career at New York and WSJ magazines, before transitioning into documentary film and then crowdfunding, where she launched groundbreaking campaigns with her first company, Vann Alexandra, for Oscar-winning filmmakers, MIT Media Lab inventors, Pentagram partners, Neil Young, Joan Didion, and the musical sensation TLC.

After hundreds of successful campaigns, clients began asking for support for their ongoing PR efforts, and Alex founded Daly—a marketing and comms consultancy. Having been referred to in publications like Fast Company, Business Insider, Creative Review, Forbes, and SSENSE, as a “guru,” “whiz,” and “wunderkind” who has “an innate understanding of what motivates people” Alex ensures her team creates intimate relationships with their respective clients to share their untold stories with the world. And at the heart of her work, Alex bakes Daly’s vision into both the company’s internal and external culture, across four core values: intimacy, urgency, pivoting, and transparency. 

In 2017, Alex authored her first book, The Crowdsourceress, published by Hachette. She is a member of the Forbes 30 Under 30 class of 2016, and a frequent speaker at festivals and events for designers, innovators, entrepreneurs, and big thinkers.

Originally from Miami, Alex is conversationally fluent in Spanish, and holds degrees in Philosophy Honors, Spanish, and Film from Vanderbilt University, and earned her honors thesis on existentialism in contemporary drug cinema.

Ally Bruschi is passionate about building resilient, stellar teams, and creating impactful comms strategies for the companies, products, and people that inspire her.

At Daly, Ally leads Daly’s growing Comms and Marketing teams, manages our evolving culture-forward company ops, and leads select client accounts. On the client side, Ally has secured print features for clients in The New York Times, Wired, Bon Appétit, New York Magazine, Courier, and The San Francisco Chronicle, as well as a range of digital placements in publications like Fast Company, Business Insider, Forbes, Quartz, TechCrunch, InStyle, Marie Claire, Food & Wine, The Strategist, Bustle, mindbodygreen, and more. 

Before joining Daly, Ally worked as a book publicist at Penguin Random House, where she led national publicity campaigns for acclaimed authors in the health, wellness, food, psychology, and business spaces including the Dalai Lama, Brené Brown, Seamus Mullen, and Amanda Chantal Bacon. Ally has always been obsessed with nailing just the right message about her clients. As a New York Times Magazine article put it, her press pitch “managed to concentrate the zeitgeist of contemporary female celebrity into its purest form.”

Ally has previously contributed to Bustle, Plated, The Daily Meal, and Borgen Magazine; been featured in Girls’ Night In’s newsletter; and has led workshops and panels for The Highline Network and Her Campus. She received her Bachelor’s Degree in Political Science from Kenyon College.

Jaclyn Kaplowitz is a brand strategy and PR specialist who is passionate about working with people, products, ideas, and technology that change the way we live. She’s an expert in consumer communications, executive thought leadership, and brand positioning and has experience working across fashion, beauty, home, and lifestyle industries.

Prior to Daly, Jaclyn worked at Derris, where she played a key role in strategic planning across business, consumer, and thought leadership initiatives. She has worked with a variety of clients ranging from pre-launch startups to public companies, and has led strategy for some of today’s most recognizable brands, including CB2, Supergoop!, J.Crew, Lululemon, Reformation, and Starface. Jaclyn also has extensive knowledge of the fashion space, after having worked at some of the top fashion agencies in NYC—including KCD and PR Consulting—where she collaborated with brands like Marc Jacobs, GAP, Peter Som, and J Brand.

Over the course of her career, Jaclyn has secured digital and print features in a variety of publications including The Wall Street Journal, The Cut, Vogue, Fast Company, The New York Times, Refinery29, and Architectural Digest. Jaclyn received her Bachelor’s Degree in Communications from Loyola University Chicago.

Hailey Murphy is a seasoned communications strategist with experience working in a range of industries—from lifestyle to tech, food, alcohol, crypto, NFTs, fashion, and more.

At Daly, Hailey works across comms clients with a keen eye towards finding creative ways to tell any story. She has secured a variety of features in outlets such as The New York Times, Wall Street Journal, Yahoo!, Business Insider, Veranda, Real Simple, The Quality Edit, Authority Magazine, and more. Hailey has a passion for identifying the latest trends, which fuels her work spearheading Daly’s social listening and affiliate marketing efforts. 

Prior to Daly, Hailey worked at Zola, leading daily press efforts and driving coverage across lifestyle, home, relationship, travel, technology, and business verticals. She also led the company’s event planning strategy. Before that, Hailey worked on the News & Lifestyle team at Time Inc., organizing press outreach for titles like TIME, Fortune, Real Simple, and Health. She has coordinated press efforts for major events such as the TIME 100 and Fortune’s Most Powerful Women Summit.

Hailey received her Bachelor’s Degree in American Studies and Journalism from George Washington University.

Caitlin Shannon has built a career around taking a socially-conscious and research-driven approach to creating meaningful relationships between people and brands. After getting her start in film production in Copenhagen, Caitlin’s career has taken her to three continents across multiple industries.

At Daly, Caitlin is responsible for strategizing brand positioning and messaging, social media marketing, editorial newsletters, creative production, and design press—in addition to spearheading Daly’s pro bono offering.

Prior to Daly, Caitlin worked with a variety of established and up-and-coming brands across retail, hospitality, publishing, and design, both in the public and private sectors—including Aesop, the Australian Federal Government, Henrik Vibskov, Pause Fest, tokyobike, and Assemble and Assemble Papers, Australia’s leading affordable housing developer and respected publication.

Caitlin holds a Bachelor’s degree in Communications, Advertising from the Royal Melbourne Institute of Technology (RMIT) University, and her production work has been published in notable publications such as Designboom, Coeval,  Fashion Journal, and The Age Newspaper.

Ashley Omage is a seasoned public relations specialist and brand strategist who loves working with founders who are passionate about the brands they are bringing to market. Ashley’s category agnostic experience has guided her strategy in helping companies tell their story in the most authentic way possible. 

Prior to Daly, Ashley built her experience in the ever-changing comms landscape across several boutique PR agencies, working on a wide range of companies across size, life cycle, and industry. Ashley has developed media plans across feature placements, experiential events, and partnerships for massive retailers like QVC and HSN, intimates brand Hanky Panky, indie footwear outfit Dear Frances, innovative lifestyle brand PopSockets, global tech company Logitech, and more. 

Over the course of her career, Ashley has nurtured strong national media relationships and secured a wealth of features for her clients across both print and digital publications including Architectural Digest, Fortune, Refinery29, TechCrunch, The Hollywood Reporter, Vogue, WWD, and more. Ashley received her Bachelor of Arts degree in Public Relations & Communications from the University of Tampa. 

Jordan Helterbrand is a media relations fanatic who is passionate about illuminating stories that transform consumer experiences. Her expertise lies in breaking down complex technologies so they’re easier to understand, bringing leaders center-stage, and building authentic influencer campaigns.

Prior to Daly, Jordan led Dyson’s external U.S. comms across their Floorcare and Environmental Care categories. She developed media strategies and thought leadership features, launched new products, spearheaded a robust affiliate program, and oversaw Dyson’s Ambassador influencer program. She has built close relationships with outlets across the technology, business, home, lifestyle, food, and beauty industries, and has secured print and digital features in The New York Times, The Wall Street Journal, Fast Company, Esquire, Refinery29, Real Simple, Architectural Digest, Gear Patrol, and more.

Jordan received her Bachelor of Journalism and Master of Arts in Journalism with an emphasis on Strategic Communication from the University of Missouri Journalism School. Her thesis explored influencer credibility on Instagram and how the perception of sponsored content correlates to brand trust.

Charlotte is a media and trends enthusiast who is passionate about visual and editorial storytelling. Through a creative, strategic, and socially conscious lens, she enjoys collaborating with brands that have a strong mission and are working to enhance their industry. As a communications specialist, she has developed strong digital, broadcast, and podcast relationships, with experience working across events, product launches, award nominations, executive thought leadership strategies, and brand messaging. She has assisted in securing features in top outlets including The Wall Street Journal, The New York Times, CNBC, WWD, and The Financial Times as well as trade publications like Retail Dive and Chain Store Age.

Prior to Daly, Charlotte worked on the PR Consumer team at a global investor and public relations agency with a focus on corporate and crisis communications for public and private companies across a variety of industries including retail, restaurant, sustainability, and fitness. Her client roster included competitive companies like Peloton, Canada Goose, Planet Fitness, and Restoration Hardware, among others. She has supported her clients through brand announcements, media tours, activations, and initial public offerings, increasing brand visibility through national, local, and trade media.

Charlotte holds a Bachelor’s degree in Communications from Boston College.

Laci is an emerging communications strategist who is passionate about storytelling and its power to shape, create, and share perceptions. She believes this tool is essential for brands to build genuine relationships, communities, and impact. At Daly, she supports the Comms team across a range of lifestyle, wellness, and sustainability clients. 

Before Daly, Laci worked at boutique agencies with a variety of client industries: from fashion to nonprofits, arts & culture, healthcare, and more. Through this category-agnostic background, she cultivated a perceptive eye for writing, event planning, and media trend research. During this time she supported strategy development for brands like The Big Favorite and The Philadelphia Eagles, working on brand messaging, thought leadership, and award nominations securing coverage across a range of outlets including Forbes, The Inquirer, and Philadelphia Magazine as well as trade publications like Modern Healthcare and The Business Journals. 

Laci received her Bachelor’s degree in Marketing and a minor in Fashion Merchandising from Thomas Jefferson University. Beyond her agency life, Laci has moonlighted as a pro bono consultant for small brands with an environmental mission. 

Will Kim is passionate about using new social media platforms to share stories with diverse communities. At Daly, Will provides strategic and executional support across brand positioning and messaging, social, and influencer partnerships. Will also works closely with the Comms team, supporting on client projects within the growing Web 3.0 and NFT spaces. 

Prior to Daly, Will interned at NBC and Hearst, where he worked in the analytics and tech department, gaining extensive knowledge in media and user experience research. Stemming from this background, Will is experienced in assessing clients’ needs and utilizing data and research to create a brand vision they want.

Will is fluent in Korean, and received his Bachelor’s Degree in Media, Culture, and Communication from New York University.

Isabelle Rea has always been obsessed with how and why we tell stories. At Daly, she supports the Comms team in research, pitching, and strategy.

Prior to Daly, Isabelle interned in a variety of creative fields. She worked as an editorial assistant at Cabinet Magazine, supporting the team in the preparation of the magazine and website, and conducting conceptual research for future issues. Isabelle also compiled research for the development of in-house projects at Wild Yak, a film and theater production company, where she worked on the production and management of West End theater shows.

Isabelle graduated from Brown University with a Bachelor’s Degree in English and Modern Culture and Media. During her time there, she edited the Arts and Literary sections of her college newspaper, The College Hill Independent, and received the SPRINT award.