Alex Daly is the founder of Daly and known as the industry’s “Crowdsourceress.” Alex started her career at New York and WSJ magazines, before transitioning into the documentary film and then crowdfunding space, where she launched groundbreaking campaigns for Oscar-winning filmmakers, MIT Media Lab inventors, Pentagram partners, Neil Young, Joan Didion, and the musical sensation TLC—with her first company, Vann Alexandra.

After hundreds of successful campaigns, clients began asking for support for their ongoing PR efforts, and Alex founded Daly—a marketing and comms consultancy. Having been referred to in publications like Fast Company, Business Insider, Creative Review, Forbes, and SSENSE, as a “guru,” “whiz,” and “wunderkind” who has “an innate understanding of what motivates people” Alex has managed comms for clients ranging from renowned designers to women making significant impact in the world. At the heart of her work, Alex believes in creating intimate relationships with her clients to tell their untold stories.

In 2017, Alex authored her first book, The Crowdsourceress, published by Hachette. She is a member of the Forbes 30 Under 30 class of 2016, and a frequent speaker at festivals and events for designers, innovators, women entrepreneurs, and big thinkers. Originally from Miami, Alex is fluent in Spanish, and holds degrees in Philosophy Honors, Spanish, and Film from Vanderbilt University.

Ally Bruschi is passionate about creating powerful, well-crafted messages and campaigns for the companies, products, and people that inspire her. At Daly, Ally has secured print features for clients in The New York Times, Bon Appétit, New York Magazine, The New York Post, San Francisco Chronicle, and Outside Magazine, as well as a range of digital placements in publications like Forbes, Quartz, TechCrunch, Marie Claire, Food & Wine, The Strategist, Bustle, mindbodygreen, and more—all the while leading growing teams across Daly’s Comms and Marketing arms.

Before joining Daly, Ally worked as a book publicist at Penguin Random House, where she led national publicity campaigns for acclaimed authors in the health, wellness, food, psychology, and business spaces including the Dalai Lama, Brené Brown, Seamus Mullen, and Amanda Chantal Bacon. Ally has always been obsessed with nailing just the right message about her clients. As a New York Times Magazine article put it, her press pitch “managed to concentrate the zeitgeist of contemporary female celebrity into its purest form.”

Ally has previously contributed to Bustle, Plated, The Daily Meal, and Borgen Magazine; been featured in Girls’ Night In; and has spoken on panels for Her Campus. She received her Bachelor’s Degree in Political Science from Kenyon College.

Jaclyn Kaplowitz is a brand strategy and PR specialist who is passionate about working with people, products, ideas, and technology that change the way we live. She’s an expert in consumer communications, executive thought leadership, and brand positioning and has experience working across fashion, beauty, home, and lifestyle industries.

Prior to Daly, Jaclyn worked at Derris, where she played a key role in strategic planning across business, consumer, and thought leadership initiatives. She has worked with a variety of clients ranging from pre-launch startups to public companies, and has led strategy for some of today’s most recognizable brands, including CB2, Supergoop!, J.Crew, Lululemon, Reformation, and Starface. Jaclyn also has extensive knowledge of the fashion space, after having worked at some of the top fashion agencies in NYC—including KCD and PR Consulting—where she collaborated with brands like Marc Jacobs, GAP, Peter Som, and J Brand.

Over the course of her career, Jaclyn has secured digital and print features in a variety of publications including The Wall Street Journal, The Cut, Vogue, Fast Company, The New York Times, Refinery29, and Architectural Digest. Jaclyn received her Bachelor’s Degree in Communications from Loyola University Chicago.

Hailey Murphy is a seasoned communications strategist with experience working across breaking news, product launches, consumer communications, and beyond. She is an expert in finding creative ways to tell any story, and has a keen eye for identifying the latest trends across industries. Hailey has wide-ranging relationships from traditional print and online media to podcasts, social, and partnerships.

At Daly, Hailey works across comms clients and spearheads the team’s social listening efforts. She has secured a variety of features in outlets such as Cheddar, WWD, Business Insider, Real Simple, The Quality Edit, Authority Magazine, and more. Prior to Daly, Hailey worked at Zola, leading daily press efforts and driving coverage across lifestyle, home, relationship, travel, technology, and business verticals. She also led the company’s event planning strategy. Before that, Hailey worked on the News & Lifestyle team at Time Inc., organizing press outreach for titles like TIME, Fortune, Real Simple, and Health. She coordinated press efforts for major events such as the TIME 100 and Fortune’s Most Powerful Women Summit, too.

Hailey received her Bachelor’s Degree in American Studies and Journalism from George Washington University.

Caitlin Shannon is an experienced storyteller, who takes a socially-conscious and research-driven approach to creating meaningful relationships between people and brands. After getting her start in film production in Copenhagen, Caitlin’s career has taken her to three continents across multiple industries. At Daly, Caitlin is responsible for strategizing brand messaging, social media marketing, crowdfunding, and partnerships.

Prior to Daly, Caitlin worked with a variety of established and up-and-coming brands across retail, hospitality, publishing, and design, both in the public and private sectors—including Aesop, the Australian Federal Government, Henrik Vibskov, Pause Fest, tokyobike, and Assemble— one of Australia’s leading affordable housing developers.

Caitlin holds a Bachelor’s degree in Communications, Advertising from the Royal Melbourne Institute of Technology (RMIT) University, and her video work has been published in notable publications such as Designboom, Coeval,  Fashion Journal, and The Age Newspaper.

Charlotte is a media and trends enthusiast who is passionate about visual and editorial storytelling. Through a creative, strategic, and socially conscious lens, she enjoys collaborating with brands that have a strong mission and are working to enhance their industry. As a communications specialist, she has developed strong digital, broadcast, and podcast relationships, with experience working across events, product launches, award nominations, executive thought leadership strategies, and brand messaging. She has assisted in securing features in top outlets including The Wall Street Journal, The New York Times, CNBC, WWD, and The Financial Times as well as trade publications like Retail Dive and Chain Store Age.

Prior to Daly, Charlotte worked on the PR Consumer team at a global investor and public relations agency with a focus on corporate and crisis communications for public and private companies across a variety of industries including retail, restaurant, sustainability, and fitness. Her client roster included competitive companies like Peloton, Canada Goose, Planet Fitness, and Restoration Hardware, among others. She has supported her clients through brand announcements, media tours, activations, and initial public offerings, increasing brand visibility through national, local, and trade media.

Charlotte holds a Bachelor’s degree in Communications from Boston College.

Will Kim is passionate about using new social media platforms to share important stories with communities. At Daly, Will provides strategic support across brand and influencer partnerships, and has secured brand-aligned social coverage for a number of clients across marketing and comms. Will also works on Daly’s crowdfunding campaigns, assisting with creative rewards strategy, social media campaigns, and press and influencer research.

Prior to Daly, Will interned at NBC and Viacom, where he worked in the analytics and tech department, gaining extensive knowledge in media research and analysis. Stemming from this background, Will is experienced in assessing clients’ needs and finding the best resources and partners fit for them.

Will is fluent in Korean, and received his Bachelor’s Degree in Media, Culture, and Communication from New York University.

Isabelle Rea has always been obsessed with how and why we tell stories. At Daly, she supports the Comms team in research, pitching, and strategy.

Prior to Daly, Isabelle interned in a variety of creative fields. She worked as an editorial assistant at Cabinet Magazine, supporting the team in the preparation of the magazine and website, and conducting conceptual research for future issues. Isabelle also compiled research for the development of in-house projects at Wild Yak, a film and theater production company, where she worked on the production and management of West End theater shows.

Isabelle graduated from Brown University with a Bachelor’s Degree in English and Modern Culture and Media. During her time there, she edited the Arts and Literary sections of her college newspaper, The College Hill Independent, and received the SPRINT award.