Daly

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We are Daly

How we work

A modern approach

Old PR

Community-based PR

One big story

Many story angles

Waits for news cycle

Creates its own news cycle

Blitz of excitement

Sustained impact

Daly.PR
Daly.Events
Daly.Crowdfunding

Team

Alex Daly

Alex Daly
Founder

Théo Münch

Théo Münch
Senior Project Manager

Ally Bruschi

Ally Bruschi
PR Manager

Partners

Select clients

Showing

Crowdfunding
Events
PR

Standards Manual

NASA Graphics Standards Manual

The Underline

The Underline

Neil Young

Neil Young

Freitag

Freitag

Two Chairs

Two Chairs

TLC

TLC

Didion Doc

Joan Didion documentary

Girls’ Night In

Girls' Night In

RAMS

Rams

Keap

Keap

Doberman

Doberman

Anicorn

Anicorn

Order

Order

Elefint

Elefint

For All Womankind

For All Womankind

Pioneer Plaque

Pioneer Plaque

Ministry of Supply

Ministry of Supply

IA Collaborative

IA Collaborative

AIGA Eye on Design

AIGA Eye on Design

Huddle

Huddle

Today

Today

+ show 15 more

The Daly ripple effect

Standards Manual

We managed designers Hamish Smyth and Jesse Reed’s first Kickstarter campaign in 2014 to reissue the 1970s NYCTA Graphics Standards Manual. It became an overnight sensation, invigorating a niche design community and surpassing its goal by over 700%. Ever since, Daly has overseen the brand’s subsequent campaigns, publicity, and events—witnessing the incredible ripple effect of that very first launch.

September 2014

The NYCTA manual campaign goes viral and is fully funded by lunchtime on Day 1.

New York City Transit Authority Standards manual

August 2015

The New York Times Science section showcases the NASA Graphics Standards Manual campaign on its front page.

August 2015

The NASA manual becomes the most successful graphic design campaign on Kickstarter ever.

NASA Graphics Standards Manual

April 2016

The Standards Manual online shop launches to support the continued demand for the manuals.

May 2016

Vanity Fair runs “Meet the Guys Turning Old Graphic Design Manuals into Kickstarter Blockbusters.”

April 2017

Hamish and Jesse open their own design office, called Order, and New York City’s first graphic design bookstore. New York magazine hails it a “Best of New York.”

Standards Manual shop

May 2017

Fast Company runs “Order: The New Design Office That Spun Off A $1.9M Kickstarter Business.”

Heart

October 2018

Standards Manual hosts an oversubscribed book launch for legendary designer Michael Bierut’s Now You See It.

Launch party for Michael Bierut's book Now You See It.

Joan Didion Documentary

+ view case study

For years, the producers of the first-ever Joan Didion documentary were self-funding their project. Then they approached Daly to get it crowdfunded. Within hours of launching, the campaign blew up, hitting its funding goal within the first 24 hours. Daly went on to manage the film’s social media accounts—growing them organically from zero to thousands of devout followers—and returned to manage community updates and press once the film was released.

October 2014

The Guardian, New Yorker, LA Times, NPR, Vogue, New York magazine, TimeJezebel, and many other media outlets cover the campaign’s launch and success.

Joan Didion

October 2014

The campaign is shared thousands upon thousands of times on social media. Daly orchestrates #takeovers by leaders in the art, fashion, and film worlds, including Laura Brown, Gia Coppola, and Christopher Niquet.

November 2014

By the end of the campaign, there is a lineup of newly interested investors and even offers of a book deal with the director. It is complete Didion mania.

January 2015

Vogue announces Céline has chosen Joan Didion as its latest poster girl.

December 2015

The New York Times proclaims “Fashion’s Gaze Turned to Joan Didion in 2015.”

January 2016

Netflix acquires the film.

October 2017

Joan Didion: The Center Will Not Hold premieres at the New York Film Festival to sold-out audiences and receives a New York Times Critics’ Pick.

Heart

July 2018

Joan Didion: The Center Will Not Hold is nominated for an Emmy.

TLDR