How we work
As people who understand communities, we value strong relationships—especially the ones we have with our clients.
We get cozy
We immerse ourselves in getting to know you and your vision. We’re dedicated to getting to the heart of who you are, because that means we’ll be able to make the best plan for finding and engaging your community. To us, it’s personal—and we’re never just interested in telling one story.
We act with urgency
We learned how to deliver under pressure from our background in the fast-paced world of crowdfunding. We hustle. When a story angle or branding strategy isn’t working, we help clients pivot and discover the next evolution of who they are.
We get our hands dirty
And we’re honest. If your website needs a makeover, we’ll let you know. If your social media needs a rehaul, we’ll tell you—and we’ll dive in to help you fix it, too. We look at your brand from top to bottom so that you’re set up to succeed.
How we help
Smoke & mirrors
One big media blast
Researched & targeted pitch list
One big story
Several targeted story angles
Personalized press pitches
Waits for news cycle
Finding new communities
Blitz of excitement
No one does comms like us.
We come from film, creative writing, social media, and journalism backgrounds, which means we understand what makes a good pitch, a good story, and good comms. And in today’s world of saturated media, that’s important.
But we’re never just interested in telling one story. We’re dedicated to getting to the heart of who you are, so we can tell many powerful stories that reach far beyond your community.
Here’s how we do it:
We create trust
A community that doesn’t trust you doesn’t take action. So we tell stories that people want to read, and find the best journalists to tell them.
We won’t oversaturate a loyal community with different versions of the same message over and over. We find new angles and stories—plus new communities to talk to, and new ways to talk to them (through social media, newsletters, website copy, guerilla marketing, and more).
We deliver irresistable pitches
We send super targeted, beautifully constructed pitches that generate results. Put simply: journalists read our emails (and we’re told they really like them). Like we said: we do comms differently.
Real human connection happens offline.
We’re not interested in over-the-top, Instagrammable corporate parties.
We create a chance for your community to gather, share, and connect.
Here’s how we do it:
We curate intimate dinners, cocktail parties, panel discussions, and meetups where people can actually talk to one another. Communities are made up of people, after all. When those people are well connected to one another, that makes for a more powerful, energized community. We think that matters—and can have a big impact. Plus, our parties are a lot of fun.
We consult with creators who are launching new and innovative projects—whether that’s through crowdfunding or a DTC launch on their own platform—to share our unparalleled expertise around building communities.
Here’s how we do it:
We offer two different models on a flat retainer basis, starting at an upfront fee of $6,000. The first is a pre-launch consultation model, where we create a full project management sheet for your team to use as a guide, along with 10 hours of our service. These 10 hours can be split up across calls where we talk big picture plans and strategy, or dive into the nitty-gritty—editing your campaign copy, brainstorming press angles, making introductions to the best platforms, conceptualizing your video script and design assets, or strategizing exciting incentives.
The second option is a robust consultation model, where we offer these same services, with the addition of higher-level press support, including building a press kit, pitch lists, and even pitching a couple of our own contacts before and during the campaign.
From our experience, we’ve found that these models work across a wide range of industries and platforms—such as a crowdfunding or community-driven DTC campaign—and positions creators for success during and well past launch.
Alex Daly is the founder of Daly and known as the industry’s “Crowdsourceress.” Alex started her career at New York and WSJ magazines, before transitioning into the documentary film and then crowdfunding space, where she launched groundbreaking campaigns for Oscar-winning filmmakers, MIT Media Lab inventors, Pentagram partners, Neil Young, Joan Didion, and the musical sensation TLC with her first company, Vann Alexandra.
After hundreds of successful campaigns, clients began asking for support for their ongoing PR efforts, and Alex founded Daly—a marketing and comms consultancy. Having been referred to in the press as a “guru,” “whiz” and “wunderkind” who has “an innate understanding of what motivates people” Alex has managed comms for clients ranging from the best designers on the planet to women making significant impact in the world. At the heart of her work, Alex believes in creating intimate relationships with her clients to tell their untold stories.
In 2017, Alex authored her first book, The Crowdsourceress, published by Hachette. She is a member of the Forbes 30 Under 30 class of 2016, and a frequent speaker at festivals and events for designers, innovators, women entrepreneurs, and big thinkers. Originally from Miami, Alex holds degrees in Spanish, Philosophy Honors, and Film from Vanderbilt University.
Ally Bruschi is passionate about creating powerful, well-crafted messages for the companies, products, and people that inspire her. At Daly, Ally has secured print features for clients in The New York Times, Bon Appétit, New York Magazine, The New York Post, San Francisco Chronicle, and Outside Magazine, as well as a range of digital placements in publications like Forbes, Quartz, Bustle, mindbodygreen, Food & Wine, and The Strategist—all the while leading a growing team for Daly’s comms arm.
Before joining Daly, Ally worked as a book publicist at Penguin Random House, where she led national publicity campaigns for acclaimed authors in the health, wellness, food, psychology, and business space including the Dalai Lama, Brené Brown, Seamus Mullen, and Amanda Chantal Bacon. Ally has always been obsessed with nailing just the right message about her clients. As a New York Times Magazine article put it, her press pitch “managed to concentrate the zeitgeist of contemporary female celebrity into its purest form.”
Ally has previously contributed to Bustle, Plated, The Daily Meal, and Borgen Magazine; has been featured in Girls’ Night In; and has spoken on panels for Her Campus. She received her Bachelor’s degree in Political Science from Kenyon College.
Bec Speakman is an experienced manager with an international perspective. Before joining Daly, Bec worked in film and television production in Australia on notable projects including Amazon’s Picnic at Hanging Rock, the BBC’s The Cry, and the feature film Relic. At award-winning production company Carver Films, she managed the company’s film and television slates—supporting filmmakers, networks, and financiers from conception to delivery.
At Daly, Bec has worked on a number of successful crowdfunding campaigns for brands including furniture and design brand Dims, Waris Ahluwalia’s botanical company House of Waris, and New Zealand-based Heilala, the latter of which became the most funded vanilla project in Kickstarter’s history. Using her skills, she led the creation of a robust crowdfunding how-to guide for a Zurich venture capital firm launching a new crowdsourcing site for Middle East-based entrepreneurs. In addition to her crowdfunding work, Bec spearheads Daly’s company and account operations, creating cohesive and efficient workflows and systems. She also leads Daly’s events arm, strategizing and executing activations for clients including Heilala and Canadian furniture company EQ3.
Bec received her Bachelor’s degree in Media Production from the University of Technology, Sydney, and is certified in Australian Sign Language.
Allie Reeves comes from a mixed communications background, with experience in brand strategy, public relations, and events. At Daly, Allie has helped spearhead the Daly Paper, and has supported in building out the events arm, including researching and negotiating media partnerships and sponsorships, to final event execution. On the comms side, she has robust press relationships across genres, including Azure, V Magazine, Dazed, i_D, Monocle, and more.
Before joining the Daly team, Allie worked at Blue Hominy PR in Atlanta, helping to secure press and organize events for a variety of food, beverage, and lifestyle businesses. Prior to that she worked as a strategist at Horizon Media in New York City, planning media and campaign strategies for iconic brands. Additionally, Allie has experience working in television and film, assisting on projects like Watch What Happens Live with Andy Cohen and Project Runway.
Allie received her Bachelor’s degree in Television, Radio, Film from Syracuse University with a focus in screenwriting and a minor in business.
Junior Comms Associate
Julia Nguyen is experienced in combining the power of communications and strategy to elevate mission-driven brands, companies, and organizations. At Daly, Julia has managed a variety of robust, organic influencer campaigns and social media partnerships, while also strategizing and executing Daly’s own social presence. Julia also has a wide range of client press under her belt, with secured features in publications like Into the Gloss, Quartz, and Mashable.
Prior to Daly, Julia interned at NPR in the marketing, branding, and communications department, where she contributed to the NPR Extra blog, facilitated a Q&A livestream for prospective interns, and wrote social media copy for live events including Code Switch Live, Tiny Desk Talks, Creative Mornings with Invisibilia, Audie Cornish Live, and the How I Built This Summit with Guy Raz.
Julia is fluent in Vietnamese and a graduate of the University of Nebraska-Lincoln, where she holds a Bachelor’s degree in Journalism.
Claire Rapuano is invested in the impact of storytelling and realizing an organization’s full potential. Prior to joining Daly, Claire served as a Peace Corps Volunteer in Benin, West Africa, where she taught English, led projects focused on gender equality, and managed Peace Corps Benin’s media strategy. In harnessing the power of compelling messaging, she succeeded in bridging cultures and garnering support for Peace Corps initiatives in Beninese.
Additionally, she acted as the Public Relations Officer on the Gender Equality Committee and contributed to the success of an annual philanthropic event at the U.S. Ambassador’s residence, which was attended by various diplomats and celebrities—raising funds for female empowerment programs throughout the region.
Claire is fluent in French and received her B.A. in International Relations and Modern Foreign Languages from James Madison University.
People are talking about our clients!
“A cherished piece of history”
Standards Manual × NASA
“A product that chefs around the world find more exciting than what’s typically available on the market”
“Her work, consistent with her upbringing, brings a tactile feel to computer code”
“A bonafide social media movement”
Subway Book Review
“Shows promise in steering itself into a wellness juggernaut”
Girls’ Night In
“Pushing diaspora-inspired streetwear into the spotlight”
“One of the first brands to stoke the upcycling craze”
“Like Humans of New York, but for book reviews”
Subway Book Review
“The broadcast offers a different luxury: silence”
“Turning old graphic design manuals into Kickstarter blockbusters”
“A mini museum of vintage industrial graphics design”
“Godfather of design”
“An aesthetic and mode of operation”
“Designers have the most organized beauty stash”
“The First US Museum Dedicated to Posters is Now Open in New York”
“Therapy’s new look”
“A plant mecca for all your botanical needs”
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People are talking about us!
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Our past and present clients range from legacy brands who are looking to tell new stories after years of excellence, to exciting new talent and fast-growing startups that are making a substantial impact in the modern retail, food, health, culture, and design industries.
Girls’ Night In
An online community and newsletter of 200,000 women re-imagining the value of self-care.
One-of-a-kind bags and accessories made from recycled truck tarps and fully compostable textiles.
A social impact bakery that is changing business for the better, while satisfying your sweet tooth.
Subway Book Review
A social media movement that shares book reviews from unsuspecting Subway commuters.
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How we got here
In 2014, Alex Daly founded Vann Alexandra, a first-of-its-kind crowdfunding services company. She has since raised over $20M from 100,000 people worldwide, managing some of Kickstarter’s most groundbreaking campaigns for Neil Young, Oscar-winning filmmakers, New York Times bestselling authors, and musical sensation TLC. Dubbed the “Crowdsourceress,” Alex built a team that led the industry in activating communities to launch new ideas (and she wrote a book about it).
After hundreds of successful campaigns, clients began asking for support for their ongoing PR efforts. They knew that to thrive, they needed a way to maintain their communities long after their campaigns ended. At first she said, No, thank you. She didn’t really like PR agencies :) But then she thought: What if we did PR our way? What if we took a quicker, more flexible, and more intimate approach across all areas of comms and marketing to take these companies to the next level? That’s how Daly was born.
In 2014, we managed designers Hamish Smyth and Jesse Reed’s effort to reissue the 1970s NYCTA Graphics Standards Manual. It became an overnight sensation, invigorating a niche design community and surpassing its goal by over 700%. Ever since, Daly has overseen the brand’s subsequent campaigns, publicity, and events—witnessing the incredible ripple effect of that very first launch.
The NYCTA manual campaign goes viral and is fully funded by lunchtime on Day 1.
The New York Times Science section showcases the NASA Graphics Standards Manual campaign on its front page.
The NASA manual becomes the most successful graphic design campaign on Kickstarter ever.
The Standards Manual online shop launches to support the continued demand for the manuals.
Vanity Fair runs “Meet the Guys Turning Old Graphic Design Manuals into Kickstarter Blockbusters.”
Hamish and Jesse open their own design office, Order, and New York City’s first graphic design bookstore. New York Magazine hails it a “Best of New York.”
Fast Company runs “Order: The New Design Office That Spun Off A $1.9M Kickstarter Business.”
Standards Manual hosts an oversubscribed book launch for legendary designer Michael Bierut’s Now You See It.
Standards Manual becomes the expert voice in the national conversation around the commercialization of the NASA logo, and are notably interviewed for the Los Angeles Times.
The team publishes Parks, a collection of over 300 United States national park maps, ephemera, and brochures spanning over 100 years. Following features in Fast Company, Curbed, and The Atlantic’s CityLab, Parks sells out within days of launching pre-orders.
Outside Magazine features Parks in its November print issue and across its digital platforms.
We partnered with Heilala—a women-operated, New Zealand-based company that had quietly become the world’s most awarded vanilla—to help them expand into the U.S. market through a crowdfunding campaign, rebrand initiative, and launch of its direct to consumer site.
Bon Appétit calls out Heilala in its recipe for the “Best Chocolate Chip Cookie Ever.”
Daly strategizes and coordinates the first of a series of curated events that allow media to experience the brand with a “Vanilla Dinner.” Journalists from The Cut, Bon Appétit, WSJ, and more, enjoy an exclusive three-course dinner featuring delicious Heilala-infused dishes.
Heilala launches on Kickstarter, amplified by an exclusive feature in WSJ Magazine, which names Heilala as the vanilla “loved by Michelin-starred Pastry Chefs.” Heilala sees its highest day of website traffic to date.
During the campaign, Heilala is featured in New York Magazine’s The Strategist, Here Magazine, Bon Appétit (again!), Bake From Scratch Magazine, and across Kickstarter’s social channels and newsletters.
Heilala becomes the most funded vanilla project in Kickstarter history!
Daly manages the second event in the series—a baking workshop in partnership with social-impact bakery Ovenly and Erin McDowell. Journalists from Esquire, Bon Appétit, Food52, Food & Wine, and Martha Stewart Living are given a hands-on experience making Ovenly’s newest pie with Heilala’s vanilla extract!
Forbes publishes a profile feature on Heilala: “Why Some of the Country’s Top Bakers are Swooning over this Vanilla.”
Serious Eats features Heilala in their holiday gift guide, and Bon Appétit rounds out its year of Heilala support with a print feature in their November / December holiday print issue.