We are a comms and marketing consultancy. We dig deep to find and share untold stories for people and companies who truly believe and invest in what they’re doing.
Culture
Culture reigns supreme at Daly.
We are driven by four core values: intimacy, transparency, urgency, and pivoting. We bake these values into our everyday operations, interactions, and decisions, as we believe that establishing a strong foundational culture within our organization is vital to Daly’s longterm vision, growth, and success.
Our robust employee benefits include bi-annual profit-sharing; generous PTO and culture-forward paid holidays; indefinite remote work; medical, dental, and vision insurance coverage; intimate company retreats; company-purchased home office equipment; early departure Fridays every week; and a high sense of trust, clear communication, and positive support across the team.
As a culture-driven consultancy, we value the interpersonal relationships we build within our team—which serve as a foundation for the intimate, transparent relationships we build with our clients.
Here’s how we do it:
We get cozy
We immerse ourselves in getting to know you and your vision. We’re dedicated to getting to the heart of who you are, because that means we’ll be able to make the best plan for finding and engaging your community. To us, it’s personal.
We hustle
When a story angle or marketing strategy isn’t working, we help clients pivot and discover the next evolution of who they are.
We get our hands dirty
And we’re honest. If your press strategy needs an overhaul, we’ll let you know. If your social media presence needs a makeover, we’ll dive in to help you fix it. We look at your brand from top to bottom so that you’re set up to succeed.
Services
Media relations
Press pitching
Brand positioning
Messaging
Influencers
Social listening
Partnerships
Social strategy
Newsletter strategy
Crisis comms
Affiliate support
Pro-bono consulting
Smoke and mirrors approach
Deliverables-driven transparency
One big media blast
Personalized press pitches
Trendy copywriting
Long-lasting messaging
Recycled influencer lists
Researched, engaged partners
Waits for news cycles
Strategizes new communities
Blitz of excitement
Sustained impact
No one does comms like us.
Our team comes from a wide range of professional backgrounds including film, crowdfunding, publishing, social media, and journalism—which means we understand what makes a good story, a good pitch, and good comms. And in today’s world of saturated media, that’s important.
But we’re never just interested in telling one story. We’re dedicated to discovering the heart of your brand, so we can tell many powerful stories that reach far beyond your immediate community.
Here’s how we do it:
We create trust
A community that doesn’t trust you doesn’t take action. So, we tell stories that people want to read, and find the best journalists to tell them.
We deliver irresistible pitches
We send super targeted, beautifully constructed pitches that generate results. Put simply: journalists read our emails (and we’re told they really like them).
We pivot
We won’t oversaturate a loyal community with different versions of the same message over and over. We constantly develop new angles and stories and new communities to talk to—plus new ways to talk to them.
From start to finish we work with you to determine your areas of need across all areas of communications, and make sure to get your ideas into the world.
The way you present yourself online is now more important than ever.
Your brand’s positioning—your voice, the partnerships you pursue, and conversations you participate in—often say more about your company values than anything the company can say about itself.
Our superpower is strengthening how you position your brand—and helping you act on your deepest strengths, too.
Here’s how we do it:
We listen closely
We run audits on your digital presence, analyze competitors, and identify target audiences to understand your brand’s unique role in its field. We gather actionable insights around trending topics, follow what your community is championing, check pain points before they snowball, and spot potential opportunities before your competitors do.
We define your value
With that research, we establish your voice. We craft messaging that clearly communicates your story and offerings in strong, concise language.
Once this foundational messaging is set, we then develop guidelines around tailoring your message for different audiences across formats—such as your website, socials, newsletters, and other communication tools.
We form connections that last
We facilitate authentic relationships with respected, established, and likeminded voices with proven engagement. To do this, we strategize and execute impactful ambassador partnerships. We find brand-aligned creators who we trust to share your story in the most impactful way—to best amplify you and strengthen your community.
The Daly News is a quarterly publication dedicated to sharing untold stories from our favorite muses and creators.
In each issue, we connect with the people in our community who inspire us, asking them to contribute creatively around a central theme.
Check out our most recent issues here.
Team
Select Clients
Our past and present clients range from legacy brands who are looking to tell new stories after years of excellence, to exciting new talent and fast-growing startups that are making a substantial impact in the modern business, food, health, fashion, culture, technology, and design industries.
Select Client Clips
“Female-run businesses want to bring audio porn to the imaginative, ethically conscious masses”
Quinn
“Self care shouldn’t be the end goal”
Girls’ Night In
“Cook all of your favorite dishes”
Milo
“A 10-mile linear park connecting some of the most vibrant neighborhoods in Miami”
The Underline
“Founded on the principles of using recycled materials”
Freitag
“Infinite Objects saw a huge opportunity”
Infinite Objects
“How Girls’ Night In launched its new online community”
Girls’ Night In
“How the pandemic has changed dating … for the better”
Tinder
“It hits the spot for many women”
Quinn
“Her work, consistent with her upbringing, brings a tactile feel to computer code”
Giorgia Lupi, Pentagram
“The pages cover everything from culture to politics, sex to style, all seen through a feminine lens”
Playgirl
“For the best insight into what wines will be most popular this year, we went straight to the source: Ian Cauble”
SommSelect
“Which titles helped entrepreneurs in the startup field?”
Girls’ Night In
“The new Playgirl was an immediate success”
Playgirl
“Brevite used TikTok’s comment response feature to drive a 200% lift in sales”
Brevite
“A budget-friendly sommelier experience”
SommSelect
“A product that chefs around the world find more exciting than what’s typically available on the market”
Heilala
“Designers have the most organized beauty stash”
Natasha Jen, Pentagram
“A bonafide social media movement”
Subway Book Review
“One of the first brands to stoke the upcycling craze”
Freitag
“Turning old graphic design manuals into Kickstarter blockbusters”
Standards Manual
“Order someone, or yourself, a six-pack of wines hand-picked by the master somm himself”
SommSelect
“Otis, a purveyor of ‘cultural assets’.”
Otis
“Therapy’s new look”
Two Chairs
+ show six more
Background

Neil Young
With a background in journalism and documentary, Founder Alex Daly began launching several crowdfunding campaigns for the films she was producing, earning the nickname, “The Crowdsourceress” for her success.
She was soon introduced to Neil Young, to launch his epic Kickstarter—which became the third most funded project on the platform, ever.

Joan Didion
Alex and her team then launched the Kickstarter for the first documentary about writer Joan Didion.
By the end of the campaign, there was a lineup of newly interested investors and offers of a book deal with the director. The film was acquired by Netflix; it was complete Didion mania.

TLC
The team continued to launch category-busting campaigns for the likes of musical sensation TLC; Standards Manual’s NYCTA, NASA, and EPA reissues; Freitag’s first-ever travel bag; media artist Scott Thrift’s MoMa-bestselling clocks; and more.
Alex published a book, The Crowdsourceress; was covered in dozens of publications about launching ideas into the world; and was named a Forbes 30under30.
Crowdfunding clients soon began asking for ongoing PR—and that’s how Daly was born.

Alex Daly, Founder, with Ally Bruschi, Partner
Alex re-launched her company as Daly, which is now a fast-growing, category-agnostic comms and marketing consultancy. Along the way, she named Ally Bruschi a partner, and began hiring staff across the US.
The Daly
Ripple Effect
Freitag
Freitag is a Zürich-based sustainable bag and accessories brand that’s been a leader in the upcycling and sustainable retail movement since the early 90s—long before it was cool. Over the past four years of working with Freitag, Daly has secured over 300 earned media features for the brand in prestigious outlets like Fast Company, New York Magazine, Wired, Vogue, Monocle, Rolling Stone, Outside Magazine, and Creative Review. These placements have helped usher in a wave of brand awareness and enthusiasm in the U.S. in a way the company has never before witnessed in its thirty year history.
October 2017
Freitag partners with Daly on the launch of their highly successful 2017 Kickstarter campaign, during which Daly secures more than 60 press placements in 30 days.

September 2018
Freitag brings Daly on as their first U.S. and U.K. agency of record.
March 2019
Freitag introduces its first new material outside of its iconic truck tarps in 25 years—a flexible material made out of recycled plastic bottles—and Daly lands features for the new product line in Wired, Fast Company, Design Milk, designboom, Treehugger, and more.

December 2019
Bon Appetit includes Freitag’s compostable apron in one of its highly coveted holiday gift guides.

February 2020
Artist Phyllis Ma includes Freitag’s TSCHINGEL bag in her interview with Vogue, titled, “How This Brooklyn Artist Gets Dressed to Go Mushroom Foraging.”

May 2020
Freitag’s MIAMI VICE tote is spotted in line for takeout at a renowned Brooklyn restaurant, and is captured by New York Magazine’s “The Cut” for their May print issue’s Lookbook.
November 2020
Huffington Post, Hypebeast, Creative Review, Glossy, and Dezeen cover Freitag’s innovative stance against Black Friday, in line with its brand mission towards reducing retail waste and promoting circular economies.

March 2021
Freitag announces a collaboration with London-based folding bike pioneer, Brompton, and Daly secures a fanfare of coverage from Wired, Hypebeast, Wallpaper*, Designboom, Gear Junkie, Treehugger, and more.
August 2021
Freitag launches its first new material in two years with the F707 STRATOS bag, made from discarded airbag material, and Daly lands launch coverage in more than 15 publications, including Wired’s holiday print and digital gift guides.

November 2021
Freitag’s founders are profiled in a segment on Monocle Radio’s “The Entrepreneurs” show, speaking about their company’s near 30 year history and legacy in the sustainability industry.

May 2022
Freitag’s new F-Cut digital customization tool is featured by Fast Company’s Liz Segran, with the killer headline, “Designers love these bags made from truck tarps. Now you can create your own.”
The Daly
Ripple Effect
SommSelect
Over the past two years, we have partnered with SommSelect—the sommelier-curated wine company, online shop, and wine subscription service—to secure a steady cadence of diverse coverage to both increase the company’s brand awareness in the food and beverage industry, as well as catapult it into the mainstream as one of the most interesting and coveted wine subscriptions on the market.
November 2020
Daly begins work with SommSelect tied to the company’s rebrand. Several top design publications praise SommSelect, including Design Week, Creative Review, Brand New, and Print Magazine, who notes, “Ultimately, if you’re ready to step up from a box of Franzia to a box of premium bottles, the good folks at SommSelect are here for—with their best look yet. ”

December 2020
The Strategist, NBC News, and Gear Patrol include SommSelect in holiday gift guides for wine and food lovers.
January 2021
Real Simple publishes an expert feature with SommSelect founder Ian Cauble: “4 Wine Trends You’ll Be Seeing Everywhere in 2021, According to a Master Sommelier.”

April 2021
Daly increases SommSelect’s inclusion in high-ranking articles about “the best wine clubs” by nearly 50%, securing inclusions in Business Insider, The Spruce Eats, GQ, Esquire, Delish, Women’s Health, and beyond.

May 2021
Forbes exclusively announces SommSelect’s innovative new Build A Case subscription, noting “SommSelect continues to be a leader in the curated wine category.”

August 2021
SommSelect Editorial Director David Lynch appears on two high-impact industry podcasts—The Italian Wine Podcast and Wines to Find—highlighting the value of using multiple spokespeople across a single brand.
September 2021
Daly secures 11 features for SommSelect—the highest number of clips in a single month—across outlets including Buzzfeed, Oprah Daily, Goop, The Strategist, Forbes, Morning Brew, Vine Pair, and more.
November 2021
The New York Times shows SommSelect some major love, with three features in one month, including naming SommSelect amongst its three best wine clubs; featuring it as one of only two alcohol brands in their 2021 Food & Drink Holiday Gift Guide; and in their $50—$100 Holiday Gift Guide.

February 2022
SommSelect is featured in Neil Patrick Harris’ newsletter in partnership with InsideHook, Wondercade. Neil writes of SommSelect: “We’re talking no-joke, world-class wines hand-picked by people who really, truly know what they’re doing. Other sites and services make similar claims, but SommSelect is the real deal.” The newsletter is not only to 75k+ subscribers but is also featured on NPH’s personal Instagram with 8M followers.

June 2022
Meredith Corporation names SommSelect the best wine club for red wine, syndicating the story across People, Food and Wine, InStyle, and Southern Living.