As people who understand communities, we value strong relationships—especially the ones we have with our clients.
We get cozy
We immerse ourselves in intimately getting to know you and your vision. We’re dedicated to getting to the heart of who you are, because that means we’ll be able to make the best plan for finding and engaging your community. To us, it’s personal.
We act with urgency
We learned how to deliver under pressure from our background in the fast-paced world of crowdfunding. We hustle. When a story angle or marketing strategy isn’t working, we help clients pivot and discover the next evolution of who they are.
We get our hands dirty
And we’re honest. If your website needs a makeover, we’ll let you know. If your social media needs a rehaul, we’ll tell you—and we’ll dive in to help you fix it, too. We look at your brand from top to bottom so that you’re set up to succeed.
Daly HQ in Soho, NYC
Smoke and mirrors approach
One big media blast
Personalized press pitches
Recycled influencer lists
Researched, engaged partners
Waits for news cycle
Strategizes new communities
Blitz of excitement
No one does comms like us.
Our team comes from a wide range of professional backgrounds including film, production, fundraising, publishing, social media, and journalism—which means we understand what makes a good story, a good pitch, and good comms. And in today’s world of saturated media, that’s important.
But we’re never just interested in telling one story. We’re dedicated to discovering the heart of your brand, so we can tell many powerful stories that reach far beyond your immediate community.
Here’s how we do it:
We create trust
A community that doesn’t trust you doesn’t take action. So, we tell stories that people want to read, and find the best journalists to tell them.
We deliver irresistible pitches
We send super targeted, beautifully constructed pitches that generate results. Put simply: journalists read our emails (and we’re told they really like them).
From start to finish we work with you to determine your areas of need across all areas of communications, and make sure to get your ideas into the world.
We won’t oversaturate a loyal community with different versions of the same message over and over. We constantly develop new angles and stories and new communities to talk to—plus new ways to talk to them.
The way you present yourself online is now more important than ever.
A brand’s actions—through the partnerships it pursues, conversations it participates in, and voices it amplifies—often say more about its values than anything the company can say about itself.
Defining and strengthening these shared values is our superpower.
Here’s how we do it:
We listen closely
We dive deep into Reddit threads, social media groups, competitor news, viral trends, and more to deliver regular insights reports that help you capitalize on what customers are loving—and nip potential crises in the bud.
The way we see it, social listening—the process of monitoring and analyzing brand mentions in order to drive actionable insights—is the next frontier in increasing brand reputation and ultimately telling compelling stories that achieve the most powerful, energized results.
We amplify your value
Through extensive research, we identify your competitors, target audiences, and differentiating factors to maximize your potential, and use these findings to define your voice.
We then do everything from crafting your brand messaging to clearly communicate your offerings in strong, concise language across a variety of platforms—to running social media audits to build in-depth strategies and guidelines; ideating and executing ambassador programs to grow your audience; and forming impactful partnerships that speak true to your values.
By leaning into all of the digital tools at hand, we identify your strengths and possible weaknesses, facilitate authentic relationships, spot opportunities, and create deep connections that last.
In 2014, “Crowdsourceress” Alex Daly founded a first-of-its-kind crowdfunding services company, which raised over $25M across 100+ launches.
After managing some of Kickstarter’s most groundbreaking campaigns for Neil Young, Oscar-winning filmmakers, Grammy-winning artists, and New York Times-bestselling authors, clients began asking if she and her team could handle their ongoing PR efforts.
That’s how Daly was born.
Our background in crowdfunding has helped us envision a comms and marketing approach that is quicker, more flexible, and more intimate, when it comes to storytelling—with a keen attention to engaging communities, and shaping stories that get people energized.
Based on our knowledge of how the crowdfunding landscape has evolved, these days we primarily focus our efforts on direct-to-consumer (DTC) launches, rather than crowdfunding campaigns. For these DTC launches, our team consults on everything from building the brand messaging, taglines, and information architecture for your landing page, to the press strategy, social media guidelines, and influencer approach needed to amplify your mission and launch with a splash.
With that said, we do still work with a select group of brand-aligned crowdfunding creators, who are equipped with a budget to fund our copywriting, comms, and strategy efforts for their campaign.
The Daly News is a quarterly publication dedicated to sharing untold stories from our favorite muses and creators
In each issue, we connect with the people in our community who inspire us, asking them to contribute creatively around a central theme.
Check out our most recent issues here.
Alex Daly is the founder of Daly and known as the industry’s “Crowdsourceress.” Alex started her career at New York and WSJ magazines, before transitioning into the documentary film and then crowdfunding space, where she launched groundbreaking campaigns for Oscar-winning filmmakers, MIT Media Lab inventors, Pentagram partners, Neil Young, Joan Didion, and the musical sensation TLC—with her first company, Vann Alexandra.
After hundreds of successful campaigns, clients began asking for support for their ongoing PR efforts, and Alex founded Daly—a marketing and comms consultancy. Having been referred to in publications like Fast Company, Business Insider, Creative Review, Forbes, and SSENSE, as a “guru,” “whiz,” and “wunderkind” who has “an innate understanding of what motivates people” Alex has managed comms for clients ranging from renowned designers to women making significant impact in the world. At the heart of her work, Alex believes in creating intimate relationships with her clients to tell their untold stories.
In 2017, Alex authored her first book, The Crowdsourceress, published by Hachette. She is a member of the Forbes 30 Under 30 class of 2016, and a frequent speaker at festivals and events for designers, innovators, women entrepreneurs, and big thinkers. Originally from Miami, Alex is fluent in Spanish, and holds degrees in Philosophy Honors, Spanish, and Film from Vanderbilt University.
Ally Bruschi is passionate about creating powerful, well-crafted messages and campaigns for the companies, products, and people that inspire her. At Daly, Ally has secured print features for clients in The New York Times, Bon Appétit, New York Magazine, The New York Post, San Francisco Chronicle, and Outside Magazine, as well as a range of digital placements in publications like Forbes, Quartz, TechCrunch, Marie Claire, Food & Wine, The Strategist, Bustle, mindbodygreen, and more—all the while leading growing teams across Daly’s Comms and Marketing arms.
Before joining Daly, Ally worked as a book publicist at Penguin Random House, where she led national publicity campaigns for acclaimed authors in the health, wellness, food, psychology, and business spaces including the Dalai Lama, Brené Brown, Seamus Mullen, and Amanda Chantal Bacon. Ally has always been obsessed with nailing just the right message about her clients. As a New York Times Magazine article put it, her press pitch “managed to concentrate the zeitgeist of contemporary female celebrity into its purest form.”
Ally has previously contributed to Bustle, Plated, The Daily Meal, and Borgen Magazine; been featured in Girls’ Night In; and has spoken on panels for Her Campus. She received her Bachelor’s Degree in Political Science from Kenyon College.
Hailey Murphy is a seasoned communications strategist with experience working across breaking news, product launches, consumer communications, and beyond. She is an expert in finding creative ways to tell any story, and has a keen eye for identifying the latest trends across industries. Hailey has wide-ranging relationships from traditional print and online media to podcasts, social, and partnerships.
At Daly, Hailey works across comms clients and spearheads the team’s social listening efforts. She has secured a variety of features in outlets such as Cheddar, WWD, Business Insider, Real Simple, The Quality Edit, Authority Magazine, and more. Prior to Daly, Hailey worked at Zola, leading daily press efforts and driving coverage across lifestyle, home, relationship, travel, technology, and business verticals. She also led the company’s event planning strategy. Before that, Hailey worked on the News & Lifestyle team at Time Inc., organizing press outreach for titles like TIME, Fortune, Real Simple, and Health. She coordinated press efforts for major events such as the TIME 100 and Fortune’s Most Powerful Women Summit, too.
Hailey received her Bachelor’s Degree in American Studies and Journalism from George Washington University.
Senior Marketing Associate
Caitlin Shannon is an experienced storyteller, who takes a socially-conscious and research-driven approach to creating meaningful relationships between people and brands. After getting her start in film production in Copenhagen, Caitlin’s career has taken her to three continents across multiple industries. At Daly, Caitlin is responsible for strategizing brand messaging, social media marketing, crowdfunding, and partnerships.
Prior to Daly, Caitlin worked with a variety of established and up-and-coming brands across retail, hospitality, publishing, and design, both in the public and private sectors—including Aesop, the Australian Federal Government, Henrik Vibskov, Pause Fest, tokyobike, and Assemble— one of Australia’s leading affordable housing developers.
Caitlin holds a Bachelor’s degree in Communications, Advertising from the Royal Melbourne Institute of Technology (RMIT) University, and her video work has been published in notable publications such as Designboom, Coeval, Fashion Journal, and The Age Newspaper.
Senior Comms Associate
Charlotte is a media and trends enthusiast who is passionate about visual and editorial storytelling. Through a creative, strategic, and socially conscious lens, she enjoys collaborating with brands that have a strong mission and are working to enhance their industry. As a communications specialist, she has online, broadcast, and podcast relationships, with experience working across events, product launches, award nominations, and brand messaging.
Prior to Daly, Charlotte worked on the PR Consumer team at ICR with a focus on corporate and crisis communications for brands like Peloton, Canada Goose, Planet Fitness, and Restoration Hardware. She has supported clients through brand announcements, media tours, activations, and initial public offerings, increasing brand visibility through national, local, and trade media.
Charlotte holds a Bachelor’s degree in Communications from Boston College.
Kelly Masuda is passionate about creating genuine connections between brands and consumers through strategic storytelling across social media platforms. She’s an expert at forging authentic influencer partnerships, in crafting and sourcing impactful content, and believes that a brand’s visual presence is its most powerful messaging tool.
Prior to Daly, Kelly led influencer and social media marketing efforts for brands in the lifestyle, hospitality, and food and beverage spaces for a number of leading partners, including Marriott Hotel properties, Reebok, USAA, and Dick’s Sporting Goods. She has also strategized and coordinated influencer brand trips and events for campaigns, product launches, and new property openings.
Kelly received her Bachelor’s Degree in Print and Digital Journalism from the University of Southern California.
Will Kim is passionate about using new social media platforms to share important stories with communities. At Daly, Will provides strategic support across brand and influencer partnerships, and has secured brand-aligned social coverage for a number of clients across marketing and comms. Will also works on Daly’s crowdfunding campaigns, assisting with creative rewards strategy, social media campaigns, and press and influencer research.
Prior to Daly, Will interned at NBC and Viacom, where he worked in the analytics and tech department, gaining extensive knowledge in media research and analysis. Stemming from this background, Will is experienced in assessing clients’ needs and finding the best resources and partners fit for them.
Will is fluent in Korean, and received his Bachelor’s Degree in Media, Culture, and Communication from New York University.
Isabelle Rea has always been obsessed with how and why we tell stories. At Daly, she supports the Comms team in research, pitching, and strategy.
Prior to Daly, Isabelle interned in a variety of creative fields. She worked as an editorial assistant at Cabinet Magazine, supporting the team in the preparation of the magazine and website, and conducting conceptual research for future issues. Isabelle also compiled research for the development of in-house projects at Wild Yak, a film and theater production company, where she worked on the production and management of West End theater shows.
Isabelle graduated from Brown University with a Bachelor’s Degree in English and Modern Culture and Media. During her time there, she edited the Arts and Literary sections of her college newspaper, The College Hill Independent, and received the SPRINT award.
Our past and present clients range from legacy brands who are looking to tell new stories after years of excellence, to exciting new talent and fast-growing startups that are making a substantial impact in the modern retail, food, health, culture, and design industries.
League One Volleyball
The first volleyball league aimed to create a better league, a changed game, a new kind of player.
Girls’ Night In
An online community and newsletter of 200,000 women re-imagining the value of self-care.
One-of-a-kind bags and accessories made from recycled truck tarps and fully compostable textiles.
A social impact bakery that is changing business for the better, while satisfying your sweet tooth.
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Select Client Clips
“Female-run businesses want to bring audio porn to the imaginative, ethically conscious masses”
“Self care shouldn’t be the end goal”
Girls’ Night In
“Cook all of your favorite dishes”
“A 10-mile linear park connecting some of the most vibrant neighborhoods in Miami”
“Founded on the principles of using recycled materials”
“Infinite Objects saw a huge opportunity”
“How Girls’ Night In launched its new online community”
Girls’ Night In
“How the pandemic has changed dating … for the better”
“It hits the spot for many women”
“Her work, consistent with her upbringing, brings a tactile feel to computer code”
Giorgia Lupi, Pentagram
“The pages cover everything from culture to politics, sex to style, all seen through a feminine lens”
“For the best insight into what wines will be most popular this year, we went straight to the source: Ian Cauble”
“Which titles helped entrepreneurs in the startup field?”
Girls’ Night In
“The new Playgirl was an immediate success”
“Brevite used TikTok’s comment response feature to drive a 200% lift in sales”
“A budget-friendly sommelier experience”
“A product that chefs around the world find more exciting than what’s typically available on the market”
“Designers have the most organized beauty stash”
Natasha Jen, Pentagram
“A bonafide social media movement”
Subway Book Review
“One of the first brands to stoke the upcycling craze”
“Turning old graphic design manuals into Kickstarter blockbusters”
“Order someone, or yourself, a six-pack of wines hand-picked by the master somm himself”
“Otis, a purveyor of ‘cultural assets’.”
“Therapy’s new look”
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With a background in journalism and documentary, Founder Alex Daly began launching several crowdfunding campaigns for the films she was producing, earning the nickname, “The Crowdsourceress” for her success.
She was soon introduced to Neil Young, to launch his epic Kickstarter—which became the third most funded project on the platform, ever.
Alex and her team then launched the Kickstarter for the first documentary about writer Joan Didion.
By the end of the campaign, there was a lineup of newly interested investors and offers of a book deal with the director. The film was acquired by Netflix; it was complete Didion mania.
The team continued to launch category-busting campaigns for the likes of musical sensation TLC; Standards Manual’s NYCTA, NASA, and EPA reissues; Freitag’s first-ever travel bag; media artist Scott Thrift’s MoMa-bestselling clocks; and more.
Alex published a book, The Crowdsourceress; was covered in dozens of publications about launching ideas into the world; and was named a Forbes 30under30.
Crowdfunding clients soon began asking for ongoing PR—and that’s how Daly was born.
Alex re-launched her company as Daly, which is now a fast-growing, category-agnostic comms and marketing consultancy. Along the way, she named Ally Bruschi a partner, and opened offices in Soho, New York and Miami.
Freitag is a sustainable apparel and accessories company based in Zürich, Switzerland that’s known for upcycling used truck tarps into one-of-a-kind bags and designing compostable clothing. Over the past three years of working with Freitag, Daly has secured some 200 earned media features for the brand in prestigious outlets like New York Magazine, Wired, Fast Company, Vogue, Outside Magazine, and Creative Review. These placements have helped usher in a wave of brand awareness and enthusiasm in the U.S. in a way the company has never before witnessed in its thirty-year history.
Just months earlier, Daly partnered with Freitag on their highly successful Kickstarter; during the campaign, Daly secured 60 press placements in 30 days across various publications, including Mashable, Designboom, Core77, Gizmodo, Dezeen, and beyond. Freitag is so impressed by the results of the Kickstarter campaign, that they bring Daly on as their first U.S. and U.K. agency of record.
Freitag introduces its first new material outside of its iconic truck tarps—a flexible material made out of recycled plastic bottles—and Daly scores features for the new line of products in Wired, Fast Company, Design Milk, designboom, Abduzeedo, Treehugger, and more.
Daly locks brand ambassadorships with highly-engaged activists, internet artists, and the UN’s sustainability strategist.
Bon Appetit includes Freitag’s compostable apron in one of its highly coveted holiday gift guides.
Artist Phyllis Ma includes Freitag’s TSCHINGEL bag in her interview with Vogue, titled, “How This Brooklyn Artist Gets Dressed to Go Mushroom Foraging.”
Freitag’s MIAMI VICE tote is spotted in line for takeout at a renowned Brooklyn restaurant, and is captured by New York Magazine’s “The Cut” for their May Lookbook.
Huffington Post, Hypebeast, Creative Review, Digiday’s Glossy, and Dezeen cover Freitag’s innovative stance against Black Friday, in line with its brand mission towards circular, green economies.
Freitag announces a brand-aligned collaboration with London-based folding bike pioneer, Brompton, and Daly secures a great fanfare of coverage from Wired, Hypebeast, Wallpaper*, Designboom, Gear Junkie, Treehugger, and more.
While our Freitag Ripple Effect captured the macro level of our sustained comms impact, our press results can create a high level of influence across just weeks and months of working together. Recently, we partnered with SommSelect—the sommelier-curated wine company, online shop, and wine subscription service, founded by master somm Ian Cauble—to secure a steady cadence of diverse coverage in order to both increase the company’s brand awareness in the food and beverage industry, as well as catapult it into the mainstream as one of the most interesting and coveted wine subscriptions on the market.
Several top design publications praise SommSelect’s rebrand, including Design Week, Creative Review, Brand New, and Print Magazine, who notes, “Ultimately, if you’re ready to step up from a box of Franzia to a box of premium bottles, the good folks at SommSelect are here for—with their best look yet. ”
The Strategist, NBC News, and Gear Patrol include SommSelect in holiday gift guides for wine and food lovers.
Real Simple publishes an expert feature with SommSelect founder Ian Cauble: “4 Wine Trends You’ll Be Seeing Everywhere in 2021, According to a Master Sommelier.”
Daly secures business, luxury, and wine industry profiles with Authority Magazine, Wine Business, Paper City Magazine, and Iconic Life. In the Iconic Life feature, Ian shares his founding story and remarkable path to becoming a master sommelier: “There were nights where we’d open $100,000 worth of wine. It helped me build my taste memory and program the best wines of the world into my brain.”
Business Insider adds SommSelect to their list of “Best Wine Subscriptions”; Women’s Health names SommSelect the #1 Best Wine Subscription; and Daly secures podcast appearances on The Vine Guy, Woman Getting Married, and Having a Night—where Ian shares his knowledge of wine and the one bottle he would bring to a desert island.
Daly increases SommSelect’s inclusion in high-ranking articles about “the best wine clubs” by nearly 50%, securing inclusions in Business Insider, The Spruce Eats, GQ, Esquire, Delish, Women’s Health, and beyond.
Forbes exclusively announces SommSelect’s innovative new Build A Case subscription, noting “SommSelect continues to be a leader in the curated wine category.”