Culture reigns supreme at Daly.
We are driven by four core values: intimacy, transparency, urgency, and pivoting. We bake these values into our everyday operations, interactions, and decisions, as we believe that establishing a strong foundational culture within our organization is vital to Daly’s longterm vision, growth, and success.
Our robust employee benefits include bi-annual profit-sharing; generous PTO and culture-forward paid holidays; indefinite remote work; medical, dental, and vision insurance coverage; intimate company retreats; company-purchased home office equipment; early departure Fridays every week; and a high sense of trust, clear communication, and positive support across the team.
As a culture-driven consultancy, we value the interpersonal relationships we build within our team—which serve as a foundation for the intimate, transparent relationships we build with our clients.
Here’s how we do it:
We get cozy
We immerse ourselves in getting to know you and your vision. We’re dedicated to getting to the heart of who you are, because that means we’ll be able to make the best plan for finding and engaging your community. To us, it’s personal.
When a story angle or marketing strategy isn’t working, we help clients pivot and discover the next evolution of who they are.
We get our hands dirty
And we’re honest. If your press strategy needs an overhaul, we’ll let you know. If your social media presence needs a makeover, we’ll dive in to help you fix it. We look at your brand from top to bottom so that you’re set up to succeed.
Smoke and mirrors approach
One big media blast
Personalized press pitches
Recycled influencer lists
Researched, engaged partners
Waits for news cycles
Strategizes new communities
Blitz of excitement
No one does comms like us.
Our team comes from a wide range of professional backgrounds including film, crowdfunding, publishing, social media, and journalism—which means we understand what makes a good story, a good pitch, and good comms. And in today’s world of saturated media, that’s important.
But we’re never just interested in telling one story. We’re dedicated to discovering the heart of your brand, so we can tell many powerful stories that reach far beyond your immediate community.
Here’s how we do it:
We create trust
A community that doesn’t trust you doesn’t take action. So, we tell stories that people want to read, and find the best journalists to tell them.
We deliver irresistible pitches
We send super targeted, beautifully constructed pitches that generate results. Put simply: journalists read our emails (and we’re told they really like them).
We won’t oversaturate a loyal community with different versions of the same message over and over. We constantly develop new angles and stories and new communities to talk to—plus new ways to talk to them.
From start to finish we work with you to determine your areas of need across all areas of communications, and make sure to get your ideas into the world.
The way you present yourself online is now more important than ever.
Your brand’s positioning—your voice, the partnerships you pursue, and conversations you participate in—often say more about your company values than anything the company can say about itself.
Our superpower is strengthening how you position your brand—and helping you act on your deepest strengths, too.
Here’s how we do it:
We listen closely
We run audits on your digital presence, analyze competitors, and identify target audiences to understand your brand’s unique role in its field. We gather actionable insights around trending topics, follow what your community is championing, check pain points before they snowball, and spot potential opportunities before your competitors do.
We define your value
With that research, we establish your voice. We craft messaging that clearly communicates your story and offerings in strong, concise language.
Once this foundational messaging is set, we then develop guidelines around tailoring your message for different audiences across formats—such as your website, socials, newsletters, and other communication tools.
We form connections that last
We facilitate authentic relationships with respected, established, and likeminded voices with proven engagement. To do this, we strategize and execute impactful ambassador partnerships. We find brand-aligned creators who we trust to share your story in the most impactful way—to best amplify you and strengthen your community.
The Daly News is a quarterly publication dedicated to sharing untold stories from our favorite muses and creators.
In each issue, we connect with the people in our community who inspire us, asking them to contribute creatively around a central theme.
Check out our most recent issues here.
Alex Daly is the founder of Daly and known as the industry’s “Crowdsourceress.” Alex started her career at New York and WSJ magazines, before transitioning into the documentary film and then crowdfunding space, where she launched groundbreaking campaigns for Oscar-winning filmmakers, MIT Media Lab inventors, Pentagram partners, Neil Young, Joan Didion, and the musical sensation TLC—with her first company, Vann Alexandra.
After hundreds of successful campaigns, clients began asking for support for their ongoing PR efforts, and Alex founded Daly—a marketing and comms consultancy. Having been referred to in publications like Fast Company, Business Insider, Creative Review, Forbes, and SSENSE, as a “guru,” “whiz,” and “wunderkind” who has “an innate understanding of what motivates people” Alex has managed comms for clients ranging from renowned designers to women making significant impact in the world. At the heart of her work, Alex believes in creating intimate relationships with her clients to tell their untold stories.
In 2017, Alex authored her first book, The Crowdsourceress, published by Hachette. She is a member of the Forbes 30 Under 30 class of 2016, and a frequent speaker at festivals and events for designers, innovators, women entrepreneurs, and big thinkers. Originally from Miami, Alex is fluent in Spanish, and holds degrees in Philosophy Honors, Spanish, and Film from Vanderbilt University.
Partner, Managing Director
Ally Bruschi is passionate about creating powerful, well-crafted messages and campaigns for the companies, products, and people that inspire her. At Daly, Ally has secured print features for clients in The New York Times, Bon Appétit, New York Magazine, The New York Post, San Francisco Chronicle, and Outside Magazine, as well as a range of digital placements in publications like Forbes, Quartz, TechCrunch, Marie Claire, Food & Wine, The Strategist, Bustle, mindbodygreen, and more—all the while leading growing teams across Daly’s Comms and Marketing arms.
Before joining Daly, Ally worked as a book publicist at Penguin Random House, where she led national publicity campaigns for acclaimed authors in the health, wellness, food, psychology, and business spaces including the Dalai Lama, Brené Brown, Seamus Mullen, and Amanda Chantal Bacon. Ally has always been obsessed with nailing just the right message about her clients. As a New York Times Magazine article put it, her press pitch “managed to concentrate the zeitgeist of contemporary female celebrity into its purest form.”
Ally has previously contributed to Bustle, Plated, The Daily Meal, and Borgen Magazine; been featured in Girls’ Night In; and has spoken on panels for Her Campus. She received her Bachelor’s Degree in Political Science from Kenyon College.
Jaclyn Kaplowitz is a brand strategy and PR specialist who is passionate about working with people, products, ideas, and technology that change the way we live. She’s an expert in consumer communications, executive thought leadership, and brand positioning and has experience working across fashion, beauty, home, and lifestyle industries.
Prior to Daly, Jaclyn worked at Derris, where she played a key role in strategic planning across business, consumer, and thought leadership initiatives. She has worked with a variety of clients ranging from pre-launch startups to public companies, and has led strategy for some of today’s most recognizable brands, including CB2, Supergoop!, J.Crew, Lululemon, Reformation, and Starface. Jaclyn also has extensive knowledge of the fashion space, after having worked at some of the top fashion agencies in NYC—including KCD and PR Consulting—where she collaborated with brands like Marc Jacobs, GAP, Peter Som, and J Brand.
Over the course of her career, Jaclyn has secured digital and print features in a variety of publications including The Wall Street Journal, The Cut, Vogue, Fast Company, The New York Times, Refinery29, and Architectural Digest. Jaclyn received her Bachelor’s Degree in Communications from Loyola University Chicago.
Hailey Murphy is a seasoned communications strategist with experience working across breaking news, product launches, consumer communications, and beyond. She is an expert in finding creative ways to tell any story, and has a keen eye for identifying the latest trends across industries. Hailey has wide-ranging relationships from traditional print and online media to podcasts, social, and partnerships.
At Daly, Hailey works across comms clients and spearheads the team’s social listening efforts. She has secured a variety of features in outlets such as Cheddar, WWD, Business Insider, Real Simple, The Quality Edit, Authority Magazine, and more. Prior to Daly, Hailey worked at Zola, leading daily press efforts and driving coverage across lifestyle, home, relationship, travel, technology, and business verticals. She also led the company’s event planning strategy. Before that, Hailey worked on the News & Lifestyle team at Time Inc., organizing press outreach for titles like TIME, Fortune, Real Simple, and Health. She coordinated press efforts for major events such as the TIME 100 and Fortune’s Most Powerful Women Summit, too.
Hailey received her Bachelor’s Degree in American Studies and Journalism from George Washington University.
Senior Marketing Associate
Caitlin Shannon is an experienced storyteller, who takes a socially-conscious and research-driven approach to creating meaningful relationships between people and brands. After getting her start in film production in Copenhagen, Caitlin’s career has taken her to three continents across multiple industries. At Daly, Caitlin is responsible for strategizing brand messaging, social media marketing, crowdfunding, and partnerships.
Prior to Daly, Caitlin worked with a variety of established and up-and-coming brands across retail, hospitality, publishing, and design, both in the public and private sectors—including Aesop, the Australian Federal Government, Henrik Vibskov, Pause Fest, tokyobike, and Assemble— one of Australia’s leading affordable housing developers.
Caitlin holds a Bachelor’s degree in Communications, Advertising from the Royal Melbourne Institute of Technology (RMIT) University, and her video work has been published in notable publications such as Designboom, Coeval, Fashion Journal, and The Age Newspaper.
Senior Comms Associate
Charlotte is a media and trends enthusiast who is passionate about visual and editorial storytelling. Through a creative, strategic, and socially conscious lens, she enjoys collaborating with brands that have a strong mission and are working to enhance their industry. As a communications specialist, she has developed strong digital, broadcast, and podcast relationships, with experience working across events, product launches, award nominations, executive thought leadership strategies, and brand messaging. She has assisted in securing features in top outlets including The Wall Street Journal, The New York Times, CNBC, WWD, and The Financial Times as well as trade publications like Retail Dive and Chain Store Age.
Prior to Daly, Charlotte worked on the PR Consumer team at a global investor and public relations agency with a focus on corporate and crisis communications for public and private companies across a variety of industries including retail, restaurant, sustainability, and fitness. Her client roster included competitive companies like Peloton, Canada Goose, Planet Fitness, and Restoration Hardware, among others. She has supported her clients through brand announcements, media tours, activations, and initial public offerings, increasing brand visibility through national, local, and trade media.
Charlotte holds a Bachelor’s degree in Communications from Boston College.
Kelly Masuda is passionate about creating genuine connections between brands and consumers through strategic storytelling across social media platforms. She’s an expert at forging authentic influencer partnerships, in crafting and sourcing impactful content, and believes that a brand’s visual presence is its most powerful messaging tool.
Prior to Daly, Kelly led influencer and social media marketing efforts for brands in the lifestyle, hospitality, and food and beverage spaces for a number of leading partners, including Marriott Hotel properties, Reebok, USAA, and Dick’s Sporting Goods. She has also strategized and coordinated influencer brand trips and events for campaigns, product launches, and new property openings.
Kelly received her Bachelor’s Degree in Print and Digital Journalism from the University of Southern California.
Will Kim is passionate about using new social media platforms to share important stories with communities. At Daly, Will provides strategic support across brand and influencer partnerships, and has secured brand-aligned social coverage for a number of clients across marketing and comms. Will also works on Daly’s crowdfunding campaigns, assisting with creative rewards strategy, social media campaigns, and press and influencer research.
Prior to Daly, Will interned at NBC and Viacom, where he worked in the analytics and tech department, gaining extensive knowledge in media research and analysis. Stemming from this background, Will is experienced in assessing clients’ needs and finding the best resources and partners fit for them.
Will is fluent in Korean, and received his Bachelor’s Degree in Media, Culture, and Communication from New York University.
Isabelle Rea has always been obsessed with how and why we tell stories. At Daly, she supports the Comms team in research, pitching, and strategy.
Prior to Daly, Isabelle interned in a variety of creative fields. She worked as an editorial assistant at Cabinet Magazine, supporting the team in the preparation of the magazine and website, and conducting conceptual research for future issues. Isabelle also compiled research for the development of in-house projects at Wild Yak, a film and theater production company, where she worked on the production and management of West End theater shows.
Isabelle graduated from Brown University with a Bachelor’s Degree in English and Modern Culture and Media. During her time there, she edited the Arts and Literary sections of her college newspaper, The College Hill Independent, and received the SPRINT award.
Our past and present clients range from legacy brands who are looking to tell new stories after years of excellence, to exciting new talent and fast-growing startups that are making a substantial impact in the modern business, food, health, fashion, culture, technology, and design industries.
Girls’ Night In
An online community and newsletter of 200,000 women re-imagining the value of self-care.
The world’s largest e-commerce investor revolutionizing the way founders grow their businesses.
One-of-a-kind bags and accessories made from recycled truck tarps and fully compostable textiles.
A social live-streaming platform whose mission is to inspire a new generation to find out about the world and themselves.
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Select Client Clips
“Female-run businesses want to bring audio porn to the imaginative, ethically conscious masses”
“Self care shouldn’t be the end goal”
Girls’ Night In
“Cook all of your favorite dishes”
“A 10-mile linear park connecting some of the most vibrant neighborhoods in Miami”
“Founded on the principles of using recycled materials”
“Infinite Objects saw a huge opportunity”
“How Girls’ Night In launched its new online community”
Girls’ Night In
“How the pandemic has changed dating … for the better”
“It hits the spot for many women”
“Her work, consistent with her upbringing, brings a tactile feel to computer code”
Giorgia Lupi, Pentagram
“The pages cover everything from culture to politics, sex to style, all seen through a feminine lens”
“For the best insight into what wines will be most popular this year, we went straight to the source: Ian Cauble”
“Which titles helped entrepreneurs in the startup field?”
Girls’ Night In
“The new Playgirl was an immediate success”
“Brevite used TikTok’s comment response feature to drive a 200% lift in sales”
“A budget-friendly sommelier experience”
“A product that chefs around the world find more exciting than what’s typically available on the market”
“Designers have the most organized beauty stash”
Natasha Jen, Pentagram
“A bonafide social media movement”
Subway Book Review
“One of the first brands to stoke the upcycling craze”
“Turning old graphic design manuals into Kickstarter blockbusters”
“Order someone, or yourself, a six-pack of wines hand-picked by the master somm himself”
“Otis, a purveyor of ‘cultural assets’.”
“Therapy’s new look”
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With a background in journalism and documentary, Founder Alex Daly began launching several crowdfunding campaigns for the films she was producing, earning the nickname, “The Crowdsourceress” for her success.
She was soon introduced to Neil Young, to launch his epic Kickstarter—which became the third most funded project on the platform, ever.
Alex and her team then launched the Kickstarter for the first documentary about writer Joan Didion.
By the end of the campaign, there was a lineup of newly interested investors and offers of a book deal with the director. The film was acquired by Netflix; it was complete Didion mania.
The team continued to launch category-busting campaigns for the likes of musical sensation TLC; Standards Manual’s NYCTA, NASA, and EPA reissues; Freitag’s first-ever travel bag; media artist Scott Thrift’s MoMa-bestselling clocks; and more.
Alex published a book, The Crowdsourceress; was covered in dozens of publications about launching ideas into the world; and was named a Forbes 30under30.
Crowdfunding clients soon began asking for ongoing PR—and that’s how Daly was born.
Alex re-launched her company as Daly, which is now a fast-growing, category-agnostic comms and marketing consultancy. Along the way, she named Ally Bruschi a partner, and began hiring staff across the US.
Freitag is a sustainable apparel and accessories company based in Zürich, Switzerland that’s known for upcycling used truck tarps into one-of-a-kind bags and designing compostable clothing. Over the past three years of working with Freitag, Daly has secured some 200 earned media features for the brand in prestigious outlets like New York Magazine, Wired, Fast Company, Vogue, Outside Magazine, and Creative Review. These placements have helped usher in a wave of brand awareness and enthusiasm in the U.S. in a way the company has never before witnessed in its thirty year history.
Just months earlier, Daly partnered with Freitag on their highly successful Kickstarter; during the campaign, Daly secured 60 press placements in 30 days across various publications, including Mashable, Designboom, Core77, Gizmodo, Dezeen, and beyond. Freitag is so impressed by the results of the Kickstarter campaign, that they bring Daly on as their first U.S. and U.K. agency of record.
Freitag introduces its first new material outside of its iconic truck tarps—a flexible material made out of recycled plastic bottles—and Daly scores features for the new line of products in Wired, Fast Company, Design Milk, designboom, Abduzeedo, Treehugger, and more.
Daly locks brand ambassadorships with highly-engaged activists, internet artists, and the UN’s sustainability strategist.
Daly locks brand ambassadorships with highly-engaged activists, internet artists, and the UN’s sustainability strategist.
Bon Appetit includes Freitag’s compostable apron in one of its highly coveted holiday gift guides.
Artist Phyllis Ma includes Freitag’s TSCHINGEL bag in her interview with Vogue, titled, “How This Brooklyn Artist Gets Dressed to Go Mushroom Foraging.”
Freitag’s MIAMI VICE tote is spotted in line for takeout at a renowned Brooklyn restaurant, and is captured by New York Magazine’s “The Cut” for their May Lookbook.
Huffington Post, Hypebeast, Creative Review, Digiday’s Glossy, and Dezeen cover Freitag’s innovative stance against Black Friday, in line with its brand mission towards circular, green economies.
Freitag announces a brand-aligned collaboration with London-based folding bike pioneer, Brompton, and Daly secures a great fanfare of coverage from Wired, Hypebeast, Wallpaper*, Designboom, Gear Junkie, Treehugger, and more.
Freitag launches its first upcycled new material in two years with the F707 STRATOS bag, made from discarded airbag material, and Daly lands coverage with Trend Hunter, Treehugger, Core77, Plus Magazine, Mindbodygreen, The Spin Off, and more.
Daly lands an inclusion for Freitag’s F707 STRATOS bag in Wired’s 2021 Holiday Gift Guide print and digital issue.
While our Freitag Ripple Effect captured the macro level of our sustained comms impact, our press results can create a high level of influence across just weeks and months of working together. We partnered with SommSelect—the sommelier-curated wine company, online shop, and wine subscription service, founded by master somm Ian Cauble—to secure a steady cadence of diverse coverage in order to both increase the company’s brand awareness in the food and beverage industry, as well as catapult it into the mainstream as one of the most interesting and coveted wine subscriptions on the market.
Several top design publications praise SommSelect’s rebrand, including Design Week, Creative Review, Brand New, and Print Magazine, who notes, “Ultimately, if you’re ready to step up from a box of Franzia to a box of premium bottles, the good folks at SommSelect are here for—with their best look yet.”
The Strategist, NBC News, and Gear Patrol include SommSelect in holiday gift guides for wine and food lovers.
Real Simple publishes an expert feature with SommSelect founder Ian Cauble: “4 Wine Trends You’ll Be Seeing Everywhere in 2021, According to a Master Sommelier.”
Daly secures business, luxury, and wine industry profiles with Authority Magazine, Wine Business, Paper City Magazine, and Iconic Life. In the Iconic Life feature, Ian shares his founding story: “There were nights where we’d open $100,000 worth of wine. It helped me build my taste memory and program the best wines of the world into my brain.”
Business Insider adds SommSelect to their list of “Best Wine Subscriptions”; Women’s Health names SommSelect the #1 Best Wine Subscription; and Daly secures podcast appearances on The Vine Guy, Woman Getting Married, and Having a Night—where Ian shares his knowledge of wine and the one bottle he would bring to a desert island.
Daly increases SommSelect’s inclusion in high-ranking articles about “the best wine clubs” by nearly 50%, securing inclusions in Business Insider, The Spruce Eats, GQ, Esquire, Delish, Women’s Health, and beyond.
Forbes exclusively announces SommSelect’s innovative new Build A Case subscription, noting “SommSelect continues to be a leader in the curated wine category.”
Timed to wedding season, Brides, DatingAdvice.com, Woman Getting Married and Every Day I’m Bustlin’ feature in-depth interviews with Ian Cauble on how to choose wine for your wedding.
It’s a big month for “Best of” lists! SommSelect is named one of Vogue’s 2021 best wine subscriptions, declaring, “Before you know it, you’ll be a Somm in the making.” SommSelect is also named amongst The Strategist’s best wine subscriptions and is included in USA Today’s 10 Best Wine Clubs, for the second year in a row.
Daly secures 11 features for SommSelect—the highest number of clips in a single month—across outlets including Buzzfeed, Oprah Daily, Goop, The Strategist, Forbes, Morning Brew, Vine Pair, and more.
The New York Times shows SommSelect some major love, with three features in one month, including naming SommSelect amongst its three best wine clubs; featuring it as one of only two alcohol brands in their 2021 Food & Drink Holiday Gift Guide; and in their $50—$100 Holiday Gift Guide.