Daly

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    **Looking for Crowdfunding support? These days, we generally advise our clients to shift towards DTC launches over crowdfunding campaigns. More on that in the Daly.Launches section of our site!

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    Culture

    Daly HQ in Soho, NYC

    Services

    Smoke and mirrors approach

    Deliverables-driven transparency

    One big media blast

    Personalized press pitches

    Trendy copywriting

    Long-lasting messaging

    Recycled influencer lists

    Researched, engaged partners

    Waits for news cycle

    Strategizes new communities

    Blitz of excitement

    Sustained impact

    The Daly News is a quarterly publication dedicated to sharing untold stories from our favorite muses and creators

    In each issue, we connect with the people in our community who inspire us, asking them to contribute creatively around a central theme.

    Check out our most recent issues here.

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    Team

    Select Clients

    + show three more

    Select Client Clips

    New York Times

    “Female-run businesses want to bring audio porn to the imaginative, ethically conscious masses”
    Quinn

    The Cut

    “Self care shouldn’t be the end goal”
    Girls’ Night In

    “Cook all of your favorite dishes”
    Milo

    “A 10-mile linear park connecting some of the most vibrant neighborhoods in Miami”
    The Underline

    “Founded on the principles of using recycled materials”
    Freitag

    “Infinite Objects saw a huge opportunity”
    Infinite Objects

    “How Girls’ Night In launched its new online community”
    Girls’ Night In

    How the pandemic has changed dating … for the better”
    Tinder

    “It hits the spot for many women”
    Quinn

    The New Yorker

    “Her work, consistent with her upbringing, brings a tactile feel to computer code”
    Giorgia Lupi, Pentagram

    The pages cover everything from culture to politics, sex to style, all seen through a feminine lens”
    Playgirl

    “For the best insight into what wines will be most popular this year, we went straight to the source: Ian Cauble”
    SommSelect

    WSJ. Magazine

    “Which titles helped entrepreneurs in the startup field?”
    Girls’ Night In

    “The new Playgirl was an immediate success”
    Playgirl

    “Brevite used TikTok’s comment response feature to drive a 200% lift in sales”
    Brevite

    “A budget-friendly sommelier experience”
    SommSelect

    WSJ. Magazine

    “A product that chefs around the world find more exciting than what’s typically available on the market”
    Heilala

    Into the Gloss

    “Designers have the most organized beauty stash”
    Natasha Jen, Pentagram

    Esquire

    “A bonafide social media movement”
    Subway Book Review

    Wired

    “One of the first brands to stoke the upcycling craze”
    Freitag

    Vanity Fair

    “Turning old graphic design manuals into Kickstarter blockbusters”
    Standards Manual

    “Order someone, or yourself, a six-pack of wines hand-picked by the master somm himself”
    SommSelect

    Otis, a purveyor of ‘cultural assets’.
    Otis

    San Francisco Chronicle

    “Therapy’s new look”
    Two Chairs

    + show six more

    + show three more

    Background

    Neil Young

    With a background in journalism and documentary, Founder Alex Daly began launching several crowdfunding campaigns for the films she was producing, earning the nickname, “The Crowdsourceress” for her success.

    She was soon introduced to Neil Young, to launch his epic Kickstarter—which became the third most funded project
 on the platform, ever.

    Joan Didion

    Alex and her team then launched
 the Kickstarter for the first documentary about writer Joan Didion.

    By the end of the campaign, there was a lineup of newly interested investors and offers of a book deal with the director. The film was acquired by Netflix; it was complete Didion mania.

    TLC

    The team continued to launch category-busting campaigns for the likes of musical sensation TLC; Standards Manual’s NYCTA, NASA,
 and EPA reissues; Freitag’s first-ever travel bag; media artist Scott Thrift’s MoMa-bestselling clocks; and more.

    Alex published a book, The Crowdsourceress; was covered in dozens of publications about launching ideas into the world; and was named a Forbes 30under30.

    Crowdfunding clients soon began asking for ongoing PR—and that’s how Daly was born.

    Alex Daly, Founder, with Ally Bruschi, Partner

    Alex re-launched her company as Daly, which is now a fast-growing, category-agnostic comms and marketing consultancy. Along the way, she named Ally Bruschi a partner, and opened offices in Soho, New York and Miami.

    The Daly
    Ripple Effect

    The Daly
    Ripple Effect